Female influencers aged 25-34, located in the US, focusing on health, wellness, and lifestyle content.

Product Positioning

Poppi can be positioned as a premium soda alternative that not only satisfies cravings but also contributes to overall health and wellness. By emphasizing the natural ingredients and prebiotic benefits, the brand can differentiate itself from traditional sodas and other health drinks. A fresh angle could be to highlight the fun and enjoyment of drinking Poppi, framing it as a guilt-free indulgence that fits seamlessly into a busy lifestyle. This positioning can resonate with health-conscious consumers who seek both taste and wellness in their beverage choices.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Women: Women aged 25 to 34 who prioritize their health and wellness but do not want to sacrifice taste. They are likely to be active on social media, sharing their wellness journeys and seeking out products that align with their lifestyle.

• Trendsetters: Individuals who enjoy discovering and sharing new products that are trendy and relatable. They are often influencers themselves or follow influencers who embody a similar lifestyle.

• Busy Professionals: Women balancing careers and personal lives, looking for convenient yet enjoyable beverage options that fit into their on-the-go routines.

Illustrative examples include:

• A fitness enthusiast who shares workout tips and healthy recipes on Instagram.
• A lifestyle blogger who focuses on wellness and self-care, often featuring new products in her content.
• A young professional who documents her daily life, including her food and drink choices, on TikTok.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on fitness, nutrition, and overall well-being. They can authentically promote Poppi as a healthier soda alternative, showcasing its benefits in their daily routines.

• Lifestyle Influencers: Influencers who share relatable content about their busy lives can highlight how Poppi fits into a wellness-focused lifestyle. They can create engaging content that resonates with the target audience's desire for fun and easy options.

• Food and Beverage Influencers: These influencers specialize in food and drink content, making them ideal for showcasing Poppi's unique flavors and ingredients. They can create visually appealing posts and videos that attract attention and encourage trial.

Content Creation Ideas

To engage the target audience and promote Poppi effectively, consider the following content topics and ideas:

• Recipe Integrations: Create content that features Poppi in fun and creative recipes, such as mocktails or healthy desserts, appealing to the adventurous spirit of the audience.

• Wellness Challenges: Launch a social media challenge encouraging followers to replace traditional sodas with Poppi for a week, sharing their experiences and benefits.

• Behind-the-Scenes Content: Share the story of Poppi's creation, including the sourcing of natural ingredients and the benefits of prebiotics, to build a connection with the audience.

• User-Generated Content Campaigns: Encourage customers to share their own Poppi moments on social media, using a specific hashtag to create a community around the brand.

• Influencer Takeovers: Collaborate with influencers for social media takeovers, where they share their favorite ways to enjoy Poppi, providing authentic endorsements to their followers.

These content ideas can help create buzz around Poppi, driving engagement and encouraging trial among the target audience.