Female influencers, ages 25-34, located in the US, focusing on health, wellness, and lifestyle.

Product Positioning

Poppi can be positioned as a premium soda alternative that not only satisfies cravings but also contributes to overall health and wellness. By emphasizing the natural ingredients and prebiotic benefits, the brand can differentiate itself from traditional sodas and other health drinks. A fresh angle could be to market Poppi as a lifestyle choice for health-conscious consumers who want to indulge without guilt. Highlighting the unique flavors and gut health benefits can attract consumers looking for enjoyable yet healthy beverage options.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Millennials: Women aged 25-34 who prioritize wellness and are likely to seek out products that support their health goals. They are often active on social media and influenced by trends in health and nutrition.

• Busy Professionals: Women who lead hectic lives and are looking for convenient, healthier beverage options that fit into their on-the-go lifestyle.

• Adventurous Foodies: Individuals who enjoy trying new flavors and products, often sharing their experiences online. They appreciate unique and innovative food and drink options.

Illustrative examples include:

• A 28-year-old marketing professional who frequents fitness classes and shares her healthy lifestyle on Instagram.

• A 30-year-old mother who seeks nutritious options for herself and her family, often engaging with parenting and wellness communities online.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on fitness, nutrition, and overall well-being. They can authentically promote Poppi as a healthy alternative to sugary sodas, reaching an audience that values health.

• Lifestyle Bloggers: Influencers who cover a range of topics, including food, wellness, and personal development. They can showcase Poppi in various lifestyle contexts, appealing to the adventurous and busy nature of the target audience.

• Food and Beverage Enthusiasts: Influencers who specialize in food reviews and beverage tastings. They can highlight the unique flavors and health benefits of Poppi, attracting foodies and health-conscious consumers alike.

• Micro-Influencers: Individuals with smaller but highly engaged followings. They often have a more personal connection with their audience, making their endorsements feel more genuine and relatable.

Content Creation Ideas

To engage the target audience and promote brand awareness, consider the following content topics and ideas:

• Gut Health Education: Create informative posts or videos about the benefits of prebiotics and gut health, positioning Poppi as a knowledgeable brand in the wellness space.

• Flavor Challenges: Encourage influencers to create content around trying different Poppi flavors in unique recipes or pairings, fostering engagement and excitement.

• Busy Day in the Life: Collaborate with influencers to showcase how Poppi fits into their busy, health-focused lifestyles, highlighting moments of enjoyment throughout the day.

• User-Generated Content Campaign: Launch a campaign encouraging customers to share their own Poppi moments on social media, using a specific hashtag to create a community around the brand.

• Soda Alternatives Comparison: Develop content that compares Poppi with traditional sodas and other health drinks, emphasizing the benefits and unique selling points of your product.

These strategies can help Poppi resonate with its target audience and create a strong presence in the market.