Female influencers aged 20-40, located in the US, focused on health, wellness, and lifestyle niches, with a strong social media presence.

Product Positioning

Poppi can be positioned as a refreshing and health-conscious alternative to traditional sodas, appealing to consumers who prioritize wellness without sacrificing taste. The unique selling proposition lies in its use of natural ingredients and prebiotics, which not only enhance flavor but also promote digestive health. To carve out a niche in the competitive beverage market, Poppi can emphasize its commitment to quality ingredients and the fun, adventurous lifestyle of its target audience. Fresh angles could include highlighting the versatility of the product in various settings, such as social gatherings, fitness activities, or as a guilt-free treat.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Millennials: Women aged 25-35 who are actively seeking healthier beverage options and are likely to share their experiences on social media. They value transparency in ingredients and are drawn to brands that align with their wellness goals.

• Busy Professionals: Women juggling careers and personal lives who appreciate convenient, on-the-go options that fit into their active lifestyles. They are likely to engage with content that showcases quick and easy ways to enjoy Poppi.

• Social Media Enthusiasts: Women who enjoy sharing trendy and relatable content. They are influenced by aesthetics and are likely to be drawn to visually appealing posts that feature Poppi in fun, creative ways.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on nutrition, fitness, and overall well-being. They can authentically promote Poppi as a healthier alternative to sugary sodas, leveraging their credibility to reach health-conscious audiences.

• Lifestyle Influencers: Influencers who share content about daily life, fashion, and trends can showcase Poppi in relatable scenarios, such as brunches, picnics, or casual get-togethers, appealing to the adventurous spirit of the target audience.

• Micro-Influencers: Individuals with smaller but highly engaged followings can create a sense of community and trust. They often have a more personal connection with their audience, making their endorsements feel more genuine and relatable.

Content Creation Ideas

To engage the target audience and encourage sharing, consider the following content topics and ideas:

• Recipe Ideas: Create content featuring unique drink recipes using Poppi, such as mocktails or smoothies, that highlight its versatility and appeal to health-conscious consumers.

• Wellness Challenges: Launch a social media challenge encouraging followers to incorporate Poppi into their daily routines, sharing their experiences and tagging the brand for a chance to be featured.

• Behind-the-Scenes Content: Share the story of Poppi’s creation, including the sourcing of ingredients and the brand's mission, to foster a deeper connection with the audience.

• User-Generated Content Campaigns: Encourage customers to share their own creative ways of enjoying Poppi, using a specific hashtag to build community and increase brand visibility.

• Collaborative Giveaways: Partner with other brands that align with the health and wellness ethos to host giveaways, increasing reach and engagement while introducing Poppi to new audiences.