Female influencers, aged 25-40, located in the US, focusing on health, wellness, and lifestyle.

Product Positioning

Poppi's positioning as a healthier soda alternative is well-suited for the growing market of health-conscious consumers. The emphasis on natural ingredients and gut health aligns with current trends in wellness and functional beverages. To enhance market fit, Poppi could explore angles such as:

• Sustainability: Highlighting eco-friendly packaging and sourcing practices to appeal to environmentally conscious consumers.

• Lifestyle Integration: Positioning the product as a versatile beverage that fits into various lifestyles, such as post-workout refreshment or a guilt-free mixer for social occasions.

• Community Engagement: Building a community around health and wellness, encouraging customers to share their experiences and recipes using Poppi.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Women: Women aged 25-40 who prioritize health and wellness in their lifestyle choices. They are likely to be active on social media and seek out products that align with their values.

• Trendsetters: Individuals who enjoy discovering and sharing new products, particularly those that are innovative and align with current health trends.

• Social Media Enthusiasts: Users who engage with relatable and trendy content, often sharing their experiences with their followers.

Illustrative examples include:

• A fitness instructor who promotes healthy living and shares her favorite post-workout drinks.

• A lifestyle blogger who focuses on wellness and shares recipes and tips for maintaining a healthy lifestyle.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on fitness, nutrition, and overall well-being. They can authentically promote Poppi as a healthy alternative to traditional sodas.

• Lifestyle Influencers: Influencers who share relatable content about daily life, including food and drink choices. They can showcase Poppi in various settings, making it appealing to a broader audience.

• Micro-Influencers: Individuals with smaller but highly engaged followings. They often have a more personal connection with their audience, making their endorsements feel more genuine.

Content Creation Ideas

To engage the target audience and promote virality, consider the following content topics and ideas:

• Recipe Videos: Create short, engaging videos showcasing unique ways to use Poppi in recipes, such as mocktails or healthy desserts.

• Challenge Campaigns: Launch a social media challenge encouraging users to share their favorite ways to enjoy Poppi, using a specific hashtag to track participation.

• Behind-the-Scenes Content: Share the story of Poppi's creation, including the sourcing of ingredients and the health benefits of prebiotics, to build a deeper connection with the audience.

• User-Generated Content: Encourage customers to share their experiences with Poppi, featuring their posts on the brand's social media channels to foster community engagement.

By focusing on these strategies, Poppi can effectively connect with its target audience and enhance its presence in the market.