Female influencers, aged 25-40, located in the US, focusing on health, wellness, and lifestyle content.

Product Positioning

Poppi's positioning as a healthier soda alternative is well-suited for the current market trends that favor wellness and natural ingredients. The emphasis on prebiotics and gut health aligns with the growing consumer interest in functional beverages. To enhance market fit, Poppi could explore angles such as:

• Sustainability: Highlighting eco-friendly packaging and sourcing of ingredients to appeal to environmentally conscious consumers.

• Lifestyle Integration: Positioning the product as a versatile beverage that fits into various lifestyle scenarios, such as post-workout refreshment or a guilt-free party drink.

• Flavor Innovation: Continuously introducing unique and trendy flavors that resonate with adventurous consumers, potentially collaborating with chefs or mixologists for limited editions.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Millennials: Women aged 25-35 who prioritize wellness and are likely to seek out products that support their health goals. They are active on social media and enjoy sharing their healthy lifestyle choices.

• Busy Professionals: Women juggling careers and personal lives who look for convenient, enjoyable beverage options that fit into their on-the-go routines.

• Trendsetters: Influential women who are early adopters of health trends and enjoy sharing their experiences with their followers, often seeking out products that are both fun and beneficial.

Illustrative examples include fitness influencers, wellness bloggers, and lifestyle content creators who embody these characteristics.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on nutrition, fitness, and overall well-being. They can authentically promote Poppi as a healthy alternative to traditional sodas, emphasizing its gut health benefits.

• Lifestyle Influencers: Creators who share daily routines, fashion, and food can integrate Poppi into their content, showcasing it as a trendy beverage choice for social occasions or self-care moments.

• Micro-Influencers: Individuals with smaller but highly engaged followings can create a sense of community around the brand. Their recommendations often feel more personal and trustworthy, making them effective advocates for Poppi.

Content Creation Ideas

To engage the target audience and promote virality, consider the following content topics and ideas:

• Recipe Videos: Create fun and easy recipes using Poppi as a mixer for mocktails or healthy desserts, appealing to the adventurous spirit of the audience.

• Wellness Challenges: Launch a social media challenge encouraging followers to share their experiences with Poppi, such as a "Gut Health Challenge" where they document their journey to better digestion.

• Behind-the-Scenes Content: Share the story of how Poppi is made, including sourcing ingredients and the benefits of prebiotics, to build a deeper connection with consumers.

• User-Generated Content Campaigns: Encourage customers to share their own creative ways of enjoying Poppi, fostering community engagement and providing authentic testimonials.

By leveraging these strategies, Poppi can effectively connect with its target audience and enhance its presence in the market.