Female influencers aged 25-34, located in the US, focusing on health, wellness, and lifestyle content.

Product Positioning

Poppi can be positioned as a premium soda alternative that not only satisfies cravings but also contributes to overall health and wellness. By emphasizing the natural ingredients and prebiotic benefits, the brand can differentiate itself from traditional sodas and other health drinks. A fresh angle could be to highlight the fun and enjoyment of drinking Poppi, framing it as a guilt-free indulgence that fits seamlessly into a busy lifestyle. This approach can resonate with health-conscious consumers who still want to enjoy flavorful beverages without compromising their wellness goals.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Millennials: Women aged 25-34 who prioritize health and wellness but also seek enjoyable and trendy products. They are likely to be active on social media and influenced by lifestyle trends.

• Busy Professionals: Women balancing careers and personal lives, looking for convenient yet healthy beverage options that can be enjoyed on-the-go.

• Social Media Enthusiasts: Individuals who engage with relatable and visually appealing content, often sharing their experiences with products that align with their values.

Illustrative examples include:

• A 28-year-old marketing manager who enjoys fitness classes and shares her healthy lifestyle on Instagram.

• A 30-year-old freelance graphic designer who loves trying new food and drink trends and often posts about her experiences on TikTok.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on fitness, nutrition, and overall well-being. They can authentically promote Poppi as a healthier soda alternative, appealing to health-conscious women.

• Lifestyle Influencers: Influencers who share a mix of content related to daily life, fashion, and food can showcase Poppi in relatable scenarios, making it more appealing to busy professionals.

• Food and Beverage Influencers: These influencers specialize in reviewing and promoting food and drink products. They can create engaging content that highlights the unique flavors and benefits of Poppi.

• Micro-Influencers: Individuals with smaller but highly engaged followings can create a sense of community and trust. They often have a more personal connection with their audience, making their endorsements more impactful.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Recipe Ideas: Create content featuring unique recipes that incorporate Poppi, such as mocktails or healthy desserts, showcasing versatility.

• Wellness Challenges: Launch a social media challenge encouraging followers to swap traditional sodas for Poppi for a week, sharing their experiences and benefits.

• Behind-the-Scenes: Share the story of how Poppi is made, focusing on the natural ingredients and the brand's mission, to build a deeper connection with the audience.

• User-Generated Content: Encourage customers to share their own creative ways of enjoying Poppi, fostering community engagement and authentic promotion.

• Trendy Collaborations: Partner with influencers to create limited-edition flavors or themed content that resonates with current trends, making the product feel fresh and exciting.

These strategies can help Poppi effectively engage its target audience and enhance brand visibility in a competitive market.