Female, aged 25-45, lifestyle and family-oriented, automotive interest, active on Instagram and YouTube.

Product Positioning

To effectively position a lifestyle brand focused on moms and families within the automotive sector, it is essential to highlight the intersection of family needs and automotive solutions. The brand can emphasize safety, reliability, and convenience, appealing to parents who prioritize their family's well-being. Fresh angles could include promoting vehicles that offer spacious interiors, advanced safety features, and family-friendly technology, such as entertainment systems for long drives.

For new products, consider positioning them as essential tools for modern family life, showcasing how they simplify daily routines or enhance family experiences. This could involve highlighting eco-friendly vehicles for environmentally conscious families or showcasing innovative features that cater to busy parents.

Target Customers

The ideal customer profile for this campaign includes:

• Busy Moms: Women aged 25-40 who juggle work and family responsibilities, looking for reliable vehicles that accommodate their lifestyle.

• Family-Oriented Couples: Parents aged 30-50 who prioritize safety and comfort in their vehicle choices, often with multiple children and a focus on family outings.

• Eco-Conscious Families: Families interested in sustainable living, seeking vehicles that are environmentally friendly and fuel-efficient.

Illustrative examples include:

• A working mom who needs a spacious SUV for school runs and weekend trips.

• A couple with young children looking for a minivan that offers safety features and entertainment options for long drives.

• A family that values sustainability and is interested in hybrid or electric vehicles.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Mom Bloggers/Vloggers: These influencers often share relatable content about parenting, family life, and product recommendations. They can authentically promote the vehicle's family-friendly features.

• Family Lifestyle Influencers: Influencers who focus on family activities, travel, and home life can showcase how the vehicle fits into everyday family adventures.

• Automotive Enthusiasts: Influencers with a focus on cars who also cater to family audiences can provide expert insights into the vehicle's performance and safety features.

• Eco-Friendly Influencers: Collaborating with influencers who advocate for sustainable living can help promote eco-friendly vehicles to environmentally conscious families.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Family Road Trip Series: Document a series of family road trips, showcasing the vehicle's features and how it enhances the travel experience.

• Safety Tips for Families: Create content around safety tips for traveling with children, integrating the vehicle's safety features into the narrative.

• Eco-Friendly Family Living: Develop content that highlights sustainable practices for families, featuring eco-friendly vehicles and their benefits.

• Interactive Challenges: Launch a social media challenge encouraging families to share their favorite family outings in their vehicles, using a specific hashtag to create community engagement.

• Behind-the-Scenes: Share behind-the-scenes content of the vehicle's design and safety testing, appealing to parents' desire for transparency and trust in their vehicle choices.