Female influencers aged 25-34, located in the US, focusing on health, wellness, and lifestyle.

Product Positioning

Poppi can be positioned as a premium soda alternative that not only satisfies cravings for a fizzy drink but also promotes health through its natural ingredients and prebiotic benefits. The brand can leverage the growing trend of health-conscious consumption, particularly among younger demographics who are increasingly aware of the ingredients in their food and beverages.

To differentiate itself in the market, Poppi could emphasize its unique selling proposition of gut health benefits combined with enjoyable flavors. This could be further enhanced by highlighting the product's versatility—suggesting it as a mixer for cocktails or a refreshing beverage for various occasions, thus appealing to a broader audience.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Millennials: Women aged 25-34 who prioritize wellness and are likely to seek out products that align with their health goals. They are often found engaging with health and wellness content on social media.

• Social Media Enthusiasts: Individuals who enjoy sharing their lifestyle choices online, particularly on platforms like Instagram and TikTok, where visually appealing content thrives.

• Trendsetters: Women who are always on the lookout for the latest trends in food and beverages, often influencing their peers through their choices and recommendations.

Illustrative examples include:

• A fitness instructor who shares healthy recipes and lifestyle tips on Instagram.
• A lifestyle blogger who focuses on wellness and self-care, often featuring new products in her content.
• A social media influencer known for her adventurous spirit, trying out new food and drink trends.

Potential Influencer Matches

To effectively reach the target customers, Poppi should consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers can authentically promote Poppi as a healthier alternative to traditional sodas, emphasizing its gut health benefits. Their audience is likely to be health-conscious and interested in wellness products.

• Lifestyle Influencers: Influencers who focus on everyday life, including food and drink, can showcase Poppi in relatable scenarios, such as during social gatherings or as part of a self-care routine.

• Food and Beverage Influencers: These influencers can create engaging content around Poppi, such as recipes or taste tests, appealing to food enthusiasts who are always looking for new and exciting products.

• Micro-Influencers: Collaborating with micro-influencers who have a dedicated following can lead to higher engagement rates and a more authentic connection with the audience.

Content Creation Ideas

To align with the brand and resonate with the target audience, consider the following content topics and ideas:

• Gut Health Tips: Create a series of posts or videos discussing the importance of gut health, featuring Poppi as a delicious way to support it.

• Mixology Recipes: Share creative cocktail and mocktail recipes using Poppi, appealing to both social drinkers and those looking for non-alcoholic options.

• Day in the Life: Collaborate with influencers to showcase how Poppi fits into their busy, wellness-focused lives, highlighting its convenience and enjoyment.

• Challenges and Giveaways: Launch social media challenges encouraging users to share their favorite ways to enjoy Poppi, with the chance to win prizes, fostering community engagement.

• User-Generated Content: Encourage customers to share their own content featuring Poppi, creating a sense of community and authenticity around the brand.

These strategies can help Poppi effectively engage with its target audience and enhance brand visibility in a competitive market.