Parents, travelers, athletes, health tips enthusiasts, and skin care enthusiasts from Maharashtra

Product Positioning

The product in question is an antiseptic cream. This type of product is typically positioned as a health and wellness item, essential for first aid and daily care. It can be marketed for its ability to prevent infections, soothe minor cuts, burns, and skin irritations. Given its broad utility, the antiseptic cream can be positioned as a must-have in every household, travel kit, and sports bag.

Target Customers

The ideal customer profile for an antiseptic cream includes:

1. Parents: Concerned about their children's safety and hygiene, parents are likely to keep antiseptic cream handy for minor injuries.
2. Travellers: People who travel frequently need to be prepared for minor injuries and infections, making antiseptic cream a travel essential.
3. Athletes: Engaged in physical activities, athletes are prone to minor cuts and bruises, making them a key target audience.
4. Health Tips Enthusiasts: Individuals who follow health and wellness tips are likely to appreciate the benefits of antiseptic cream.
5. Skin Care Enthusiasts: People interested in skincare may use antiseptic cream for its soothing properties on irritated skin.

Potential Influencer Matches

1. Parenting Influencers: These influencers can share personal stories and tips on how they use antiseptic cream to care for their children’s minor injuries.
2. Travel Bloggers/Vloggers: They can highlight the importance of carrying antiseptic cream in travel kits and demonstrate its use in various travel scenarios.
3. Fitness and Sports Influencers: These influencers can showcase the product as part of their sports gear, emphasizing its necessity for treating minor sports injuries.
4. Health and Wellness Influencers: They can discuss the benefits of antiseptic cream in maintaining overall health and hygiene.
5. Skincare Influencers: These influencers can incorporate the antiseptic cream into their skincare routines, focusing on its soothing and healing properties.

Content Creation Ideas

1. How-To Videos: Create videos demonstrating the various uses of antiseptic cream, such as treating cuts, burns, and skin irritations.
2. Travel Essentials Posts: Influencers can create posts or videos about must-have travel items, featuring the antiseptic cream prominently.
3. Parenting Tips: Parenting influencers can share tips on how to handle minor injuries in children, with the antiseptic cream as a key product.
4. Fitness Routines: Fitness influencers can include the antiseptic cream in their gym bag essentials, showing how they use it for minor injuries.
5. Skincare Routines: Skincare influencers can create content around soothing irritated skin, incorporating the antiseptic cream into their routines.
6. User Testimonials: Share real-life stories and testimonials from users who have benefited from the antiseptic cream.

By leveraging these content ideas and collaborating with the right influencers, the antiseptic cream can effectively reach and resonate with the target audience in Maharashtra.