Bay Area concert promotion

Product Positioning

The product in question is a concert in San Francisco. Concerts are typically positioned as entertainment events that offer unique experiences, live music, and social opportunities. To best position this concert in the existing market, it should be highlighted as a must-attend event in the Bay Area, emphasizing any unique aspects such as the performing artists, special guests, venue, or any exclusive experiences (e.g., VIP access, meet-and-greet opportunities).

Target Customers

The ideal customer profile for this concert would likely include:

• Age Group: Primarily young adults aged 18-35, as this demographic is most likely to attend concerts and engage with influencers on social media.
• Location: Residents of the Bay Area, including San Francisco, Oakland, San Jose, and surrounding cities.
• Interests: Music enthusiasts, fans of the performing artists, individuals who enjoy live events and social gatherings.
• Lifestyle: Active social media users who follow local events, trends, and influencers.

Illustrative examples:

• A 25-year-old tech professional living in San Francisco who enjoys attending live music events on weekends.
• A 22-year-old college student in Berkeley who follows local influencers and frequently participates in social activities.
• A 30-year-old marketing executive in Oakland who is a fan of the performing artists and enjoys exclusive event experiences.

Potential Influencer Matches

Given the requirements of influencers being located in the Bay Area and having no more than 50k followers, the following types of influencers would be suitable:

• Micro-Influencers: These influencers typically have a follower count between 10k-50k. They often have a highly engaged audience and can create a more personal connection with their followers. Examples include local lifestyle bloggers, music enthusiasts, and event promoters.
• Local Influencers: Influencers who focus on the Bay Area and frequently post about local events, attractions, and activities. They can effectively reach the target audience by promoting the concert as a key local event.
• Music Influencers: Influencers who specialize in music-related content, such as reviews, concert experiences, and artist interviews. They can attract followers who are specifically interested in music and live events.

Content Creation Ideas

To promote the concert effectively, consider the following content topics and ideas:

• Behind-the-Scenes Content: Share exclusive behind-the-scenes footage of the concert setup, rehearsals, and artist preparations. This can create excitement and anticipation among followers.
• Giveaways and Contests: Organize ticket giveaways or contests where followers can win free passes to the concert. This can increase engagement and reach.
• Live Q&A Sessions: Host live Q&A sessions with the performing artists or event organizers. This can provide a personal touch and allow followers to interact directly with the concert's key figures.
• Event Teasers: Post short teaser videos or images highlighting key aspects of the concert, such as the venue, special effects, or unique performances.
• User-Generated Content: Encourage followers to share their own content related to the concert, such as their favorite songs by the performing artists or their excitement for the event. Feature the best submissions on the official concert page.

By leveraging these content ideas and collaborating with the right influencers, the concert can generate significant buzz and attract a large audience from the Bay Area.