The product in question is a concert in San Francisco. Concerts are typically positioned as entertainment events that offer unique experiences, live music, and social opportunities. To best position this concert in the existing market, it should be highlighted as a must-attend event in the Bay Area, emphasizing any unique aspects such as the performing artists, special guests, venue, or any exclusive experiences (e.g., VIP access, meet-and-greet opportunities).
The ideal customer profile for this concert would likely include:
Illustrative examples:
Given the requirements of influencers being located in the Bay Area and having no more than 50k followers, the following types of influencers would be suitable:
To promote the concert effectively, consider the following content topics and ideas:
By leveraging these content ideas and collaborating with the right influencers, the concert can generate significant buzz and attract a large audience from the Bay Area.
Extracted from Campaign Brief & Market Analysis