Influencers aged 18-45, from the gaming niche, with a focus on board games and family entertainment.

Product Positioning

The board game can be positioned as a family-friendly, social activity that appeals to both casual gamers and board game enthusiasts. Emphasizing its easy-to-learn mechanics and classic feel can attract a wide audience, particularly those who enjoy nostalgic games. Highlighting the wooden stacking pieces can also appeal to consumers who value quality and craftsmanship in their games.

To differentiate from competitors, the brand could focus on the unique aspects of gameplay that encourage interaction and strategy, making it suitable for both casual gatherings and more serious game nights.

Target Customers

The ideal customer profile for this board game includes:

• Families with Children: Parents looking for engaging activities to enjoy with their kids, particularly those aged 8 and up who can grasp the game mechanics.

• Board Game Enthusiasts: Individuals who actively seek new games to add to their collection, often participating in board game nights or clubs.

• Casual Gamers: People who enjoy social gatherings and are looking for easy-to-learn games that can accommodate various group sizes.

• Gift Shoppers: Individuals searching for unique gifts for birthdays, holidays, or special occasions, particularly for friends or family who enjoy games.

Potential Influencer Matches

1. Board Game Reviewers: Influencers who specialize in reviewing board games can provide in-depth analysis and gameplay demonstrations. Their established audience trusts their opinions, making them ideal for promoting the game.

2. Family Lifestyle Influencers: These influencers often share activities and products that enhance family time. They can showcase the game in a family setting, highlighting its ease of play and fun factor.

3. Craft and DIY Influencers: Given the wooden components of the game, influencers who focus on crafts and DIY projects can emphasize the quality and aesthetic appeal of the game, attracting an audience that appreciates handmade or artisanal products.

4. Social Media Gamers: Influencers who engage with their audience through live streams or social media platforms can create interactive content, such as gameplay sessions, which can generate excitement and interest in the game.

Content Creation Ideas

• Gameplay Tutorials: Create video content that explains the rules and strategies of the game, making it accessible for new players.

• Family Game Night Vlogs: Encourage influencers to document their family game nights featuring the board game, showcasing the fun and engagement it brings.

• User-Generated Content Campaign: Launch a campaign inviting customers to share their own gameplay experiences on social media, using a specific hashtag to create a community around the game.

• Themed Challenges: Develop challenges related to the game that influencers can participate in, such as speed stacking or creative stacking designs, to encourage audience interaction.

• Behind-the-Scenes Content: Share the story of the game’s creation, including design choices and the inspiration behind it, to build a connection with potential customers.

These strategies can help create buzz around the board game and encourage potential customers to engage with the product.