The product in question is cannabis gummies. These are typically positioned as a convenient, discreet, and enjoyable way to consume cannabis. They can be marketed for their ease of use, precise dosing, and variety of flavors. In the existing market, cannabis gummies are often seen as a more approachable alternative to smoking or vaping cannabis, appealing to both new and experienced users.
The ideal customer profile for cannabis gummies includes:
Illustrative examples:
Influencers who are well-versed in cannabis culture and products. They can provide in-depth reviews and educate their audience on the benefits and usage of cannabis gummies.
These influencers can highlight the health benefits of choosing edibles over smoking and how cannabis gummies can fit into a healthy lifestyle.
Influencers who focus on everyday life, relaxation, and self-care. They can showcase how cannabis gummies can be a part of a balanced and enjoyable lifestyle.
Influencers who focus on the medical benefits of cannabis. They can discuss the therapeutic effects of cannabis gummies and share personal stories or testimonials.
By leveraging these strategies, the cannabis brand can effectively reach and engage their target audience through the right influencers and compelling content.
Extracted from Campaign Brief & Market Analysis