Rome-based cultural and musical event influencers, preferably Polish, active on all social media platforms.

Product Positioning

The event in Rome can be positioned as a unique cultural and musical experience that highlights Polish heritage. By emphasizing its dual nature as both a cultural and musical event, it can attract a diverse audience. The event can be marketed as a celebration of Polish culture through folk gatherings and music, appealing to both locals and Polish expats. Highlighting exclusive performances or collaborations with local artists can further enhance its appeal and create a sense of exclusivity and excitement.

Target Customers

The ideal customer profile includes:

• Culture Enthusiasts: Individuals interested in cultural events, particularly those that offer a unique or international perspective.
• Folk Music Lovers: People who appreciate folk music and are likely to be drawn to events featuring traditional or folk performances.
• Polish Expats: Polish nationals living in Rome who are interested in cultural events that connect them with their heritage.

Potential Influencer Matches

• Local Cultural Influencers: Rome-based influencers with a strong following in cultural events. They can effectively reach local culture enthusiasts and those interested in unique cultural experiences.

• Polish Influencers in Rome: If available, these influencers can connect with the Polish community in Rome, providing content in both Italian and Polish to reach a broader audience.

• Music and Event Influencers: Influencers who specialize in music and events can help promote the musical aspect of the event, attracting folk music lovers and those interested in live performances.

Content Creation Ideas

• Behind-the-Scenes Content: Share exclusive behind-the-scenes footage of event preparations, artist rehearsals, and interviews with performers to build anticipation.

• Cultural Insights: Create content that educates the audience about Polish culture, traditions, and the significance of the event, potentially through short videos or infographics.

• Live Streaming: Host live streams of key performances or segments of the event to engage a wider audience who may not be able to attend in person.

• Collaborative Content: Partner with local artists or cultural figures to create collaborative content that highlights the fusion of Polish and Italian cultures.

• User-Generated Content: Encourage attendees to share their experiences on social media using a specific hashtag, creating a sense of community and increasing the event's visibility.