Lifestyle, automotive, and football influencers who are Egyptian and active on Instagram.

Product Positioning

Citroen Egypt is aiming to engage with a diverse audience by leveraging influencers in lifestyle, automotive, and football sectors. The brand can position itself as a versatile and dynamic choice for Egyptians who value style, performance, and a connection to popular culture. By associating with lifestyle influencers, Citroen can highlight its vehicles' design and comfort. Automotive influencers can emphasize the technical and performance aspects, while football influencers can connect the brand with sports enthusiasts, showcasing Citroen as a brand that supports local passions and interests.

Target Customers

The ideal customer profile for this campaign includes:

• Young Professionals: Individuals aged 25-35 who are interested in modern lifestyle trends and value both aesthetics and functionality in their vehicles.
• Automotive Enthusiasts: People who are passionate about cars and appreciate technical specifications, performance, and innovation.
• Football Fans: Sports enthusiasts who follow local and international football, and are likely to be influenced by personalities within the sport.

Examples include a young professional living in Cairo who follows lifestyle trends, a car enthusiast who regularly attends automotive events, and a football fan who supports local teams and follows football-related content on social media.

Potential Influencer Matches

• Lifestyle Influencers: These influencers can showcase Citroen vehicles in everyday settings, highlighting their design and comfort features. They can reach young professionals and trendsetters who are interested in lifestyle content.

• Automotive Influencers: By focusing on the technical aspects and performance of Citroen vehicles, these influencers can engage with automotive enthusiasts who are keen on car reviews and test drives.

• Football Influencers: These influencers can create content that ties Citroen to football culture, such as attending matches or collaborating with football players, appealing to sports fans who are passionate about the game.

Content Creation Ideas

• Lifestyle Challenges: Create a challenge where influencers showcase a day in their life with a Citroen vehicle, focusing on comfort, design, and convenience.

• Automotive Reviews: Collaborate with automotive influencers to produce detailed reviews and test drives, highlighting unique features and performance metrics.

• Football-Themed Content: Develop content that connects Citroen with football, such as road trips to matches, interviews with players, or behind-the-scenes access to football events.

• User-Generated Content: Encourage followers to share their own experiences with Citroen vehicles, using a specific hashtag to create a community-driven campaign.

These content ideas aim to engage a broad audience, leveraging the strengths of each influencer type to create a cohesive and impactful marketing campaign.