Micro to macro influencers based in Europe with a focus on lifestyle, everyday products, and consumer goods.

Product Positioning

The product is described as an "everyday product" launched on Kickstarter. Given that it is an everyday product, it likely has broad appeal and utility. To position this product effectively in the market, it should be presented as a solution to common, daily problems or needs. Highlighting its convenience, affordability, and unique features will help differentiate it from other similar products.

Target Customers

The ideal customer profile for an everyday product would be:

• Age Group: 18-45 years old
• Geographic Location: Europe
• Lifestyle: Busy individuals looking for convenience, families, young professionals, and students
• Interests: Practical solutions, innovative products, value for money

Illustrative examples:

1. Young Professionals: Individuals in their 20s and 30s who are tech-savvy and appreciate products that make their daily routines easier.
2. Families: Parents looking for products that can simplify household tasks or improve their quality of life.
3. Students: University students who need affordable and practical solutions for their everyday needs.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

1. Lifestyle Influencers: These influencers often share content about their daily lives, including products they use regularly. They can demonstrate how the everyday product fits seamlessly into their routines.
2. Family and Parenting Influencers: These influencers can showcase how the product benefits families and makes household tasks easier.
3. Tech and Gadget Reviewers: If the product has any innovative features, tech reviewers can highlight these aspects and provide in-depth reviews.
4. Student Influencers: Influencers who are currently in university or college can promote the product as a practical and affordable solution for students.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

1. Unboxing and First Impressions: Influencers can create unboxing videos to showcase the product's packaging and initial thoughts.
2. Day-in-the-Life: Influencers can integrate the product into their daily routines and demonstrate its practical uses.
3. Before and After: Show how the product improves a specific aspect of daily life, with clear before and after comparisons.
4. Challenges and Giveaways: Create engaging challenges that involve the product, and host giveaways to increase engagement and reach.
5. User Testimonials: Share testimonials from real users who have benefited from the product, adding authenticity and trust.

By leveraging these strategies, the product can gain visibility and credibility among the target audience in Europe.