female construction and trades YouTube influencer

Product Positioning

The user's query suggests a focus on female influencers who create content related to construction and trades on YouTube. This niche is unique and can be positioned to highlight the empowerment of women in traditionally male-dominated industries. The brand or product can be positioned as a supporter of diversity and inclusion in the trades, offering tools, equipment, or services that cater specifically to women in construction.

Target Customers

The ideal customer profile would include:

• Women working in construction and trades
• Young women and girls interested in pursuing careers in these fields
• Companies and organizations promoting diversity in the workplace
• DIY enthusiasts who appreciate female perspectives in construction

Illustrative examples:

1. A young woman studying to become an electrician who looks up to female role models in the industry.
2. A mid-career female carpenter seeking new tools and techniques to improve her craft.
3. A company HR manager looking for ways to promote gender diversity in their construction workforce.

Potential Influencer Matches

Types of Influencers

1. Female Tradespeople and Craftspeople: Women who are actively working in construction and trades, sharing their daily experiences, challenges, and successes.
2. DIY and Home Improvement Enthusiasts: Female influencers who focus on DIY projects, home renovations, and related content.
3. Industry Experts and Educators: Women who provide educational content, tutorials, and advice on construction and trades.

How Each Type Reaches Target Customers

• Female Tradespeople and Craftspeople: They provide authentic, relatable content that resonates with women in the industry and those aspiring to join.
• DIY and Home Improvement Enthusiasts: They attract a broader audience, including DIY hobbyists and homeowners, while still promoting the empowerment of women in trades.
• Industry Experts and Educators: They offer valuable knowledge and skills, appealing to both professionals and learners in the field.

Content Creation Ideas

General Ideas

1. Tool and Equipment Reviews: Honest reviews of tools and equipment specifically designed for women in construction.
2. Day-in-the-Life Vlogs: Behind-the-scenes looks at a typical day for a female tradesperson.
3. Project Tutorials: Step-by-step guides for various construction and DIY projects.

Creative Ideas

1. Women in Trades Series: A series highlighting different women in various trades, their journeys, and their achievements.
2. Challenge Videos: Fun and engaging challenges, such as building a project within a time limit or using unconventional materials.
3. Collaboration Projects: Partnering with other female influencers to work on a large-scale project, showcasing teamwork and skill.

By leveraging these strategies, the brand can effectively reach and engage with its target audience, promoting its products and services while supporting the empowerment of women in construction and trades.