Influencers should be located in PA or NJ, interested in folk, country, and bluegrass music, and have a passion for camping. They should resonate with the festival's audience and create engaging content related to music and outdoor activities.

Product Positioning

The brand or service related to the Philly Folk Festival can be positioned as a vibrant celebration of folk, country, and bluegrass music, appealing to both local and regional audiences. Emphasizing the community aspect of the festival, the brand can highlight its role in bringing together music lovers, outdoor enthusiasts, and families. Fresh angles could include promoting the festival as a unique cultural experience that combines music with camping, fostering a sense of community and connection to nature.

Target Customers

The ideal customer profile for the Philly Folk Festival includes:

• Music Enthusiasts: Individuals who actively seek out folk, country, and bluegrass music events. They are likely to be aged 25-45, enjoy live music, and appreciate the storytelling aspect of these genres.

• Outdoor Lovers: People who enjoy camping and outdoor activities, often looking for events that allow them to combine their love for nature with music.

• Families: Parents looking for family-friendly events that offer activities for children, making it a wholesome experience for all ages.

• Local Residents: Individuals living in the PA and NJ areas who are interested in supporting local culture and events.

Potential Influencer Matches

To effectively promote the Philly Folk Festival, consider collaborating with the following types of influencers:

• Local Musicians: Influencers who perform folk, country, or bluegrass music in the PA and NJ areas. They can share personal experiences and promote the festival to their followers, who are likely to have similar interests.

• Outdoor Lifestyle Influencers: Influencers who focus on camping, hiking, and outdoor adventures. They can create content around the camping aspect of the festival, showcasing the experience of enjoying music in nature.

• Family and Parenting Influencers: Influencers who cater to families and parents. They can highlight the family-friendly activities at the festival, making it appealing to parents looking for wholesome entertainment options.

• Local Event Promoters: Influencers who specialize in promoting local events and activities. They can leverage their audience to create buzz around the festival and encourage attendance.

Content Creation Ideas

To engage the target audience and promote the festival, consider the following content topics and ideas:

• Behind-the-Scenes Content: Share videos or stories featuring artists preparing for the festival, giving followers a sneak peek into the event.

• Camping Tips and Tricks: Create content that provides advice on camping gear, setup, and outdoor cooking, tying it back to the festival experience.

• Artist Spotlights: Feature interviews or performances from artists participating in the festival, allowing followers to connect with the music and the musicians.

• User-Generated Content Campaign: Encourage festival-goers to share their experiences on social media using a specific hashtag, creating a sense of community and excitement.

• Themed Playlists: Curate playlists featuring artists performing at the festival, allowing followers to get a taste of the music they can expect.

These strategies can help create a vibrant online presence for the Philly Folk Festival, driving engagement and attendance.