Gaming influencers with 10k-50k views, aged 15-30, active on YouTube/Twitch/TikTok.

Product Positioning

The gaming app "We Play" can be positioned as an engaging and interactive platform for casual gamers who enjoy a variety of games. In a competitive market, it can differentiate itself by offering unique features such as social connectivity, competitive leaderboards, or exclusive in-game rewards. Highlighting these aspects can attract users looking for a comprehensive gaming experience.

Target Customers

The ideal customer profile for "We Play" includes:

• Casual Gamers: Individuals who play games for relaxation and entertainment, typically on mobile devices.
• Young Adults: Aged 18-35, who are tech-savvy and enjoy social gaming experiences.
• Community-Oriented Players: Gamers who value interaction with friends and other players within the app.

Illustrative examples include college students looking for a fun way to unwind, young professionals seeking quick gaming sessions during breaks, and social gamers who enjoy competing with friends.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Gaming YouTubers and Streamers: Creators who focus on mobile gaming content and have a following within the 10k to 50k range. They can showcase gameplay, share tips, and engage with their audience through live streams.

• Lifestyle Influencers: Those who incorporate gaming into their broader lifestyle content, appealing to young adults who see gaming as part of their daily routine.

• Micro-Influencers in Gaming Communities: Influencers with a smaller but highly engaged audience, often seen as more relatable and trustworthy by their followers.

Content Creation Ideas

• Gameplay Challenges: Encourage influencers to create content around specific in-game challenges or competitions, fostering a sense of community and competition.

• Behind-the-Scenes Content: Share insights into the development of "We Play," including interviews with developers or sneak peeks of upcoming features.

• User-Generated Content Campaigns: Invite users to share their own gameplay experiences or creative content related to the app, potentially featuring the best submissions on official channels.

• Collaborative Streams or Videos: Partner with multiple influencers to host joint gaming sessions, increasing reach and engagement across different audiences.