Female influencers aged 25-40, located in the US, focusing on health, wellness, and lifestyle content.

Product Positioning

Poppi's positioning as a healthier soda alternative is well-suited for the current market, which increasingly favors products with natural ingredients and health benefits. The emphasis on prebiotics aligns with the growing consumer interest in gut health and wellness. To further differentiate Poppi, the brand could highlight its unique flavor profiles and the fun, enjoyable experience of drinking a soda without the guilt. Fresh angles could include collaborations with health and wellness experts to validate the product's benefits or creating limited-edition flavors that resonate with seasonal trends.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Millennials and Gen Z: Women aged 25-40 who prioritize health and wellness in their lifestyle choices. They are likely to be active on social media and seek out products that align with their values.

• Busy Professionals: Women who juggle work and personal life, looking for convenient yet healthy beverage options that fit into their on-the-go lifestyle.

• Trendsetters: Individuals who enjoy discovering and sharing new products, particularly those that are visually appealing and can be integrated into their social media content.

Illustrative examples include a 30-year-old fitness enthusiast who shares her wellness journey on Instagram, a 28-year-old entrepreneur who promotes healthy living through her blog, and a 35-year-old mother who seeks nutritious options for her family while maintaining a vibrant social media presence.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on fitness, nutrition, and overall well-being. They can authentically promote Poppi as a healthier alternative to traditional sodas, emphasizing its prebiotic benefits.

• Lifestyle Influencers: Influencers who share a mix of content related to daily life, fashion, and wellness can showcase Poppi in relatable scenarios, making it appealing to a broader audience.

• Food and Beverage Influencers: These influencers specialize in food content and can create engaging recipes or beverage pairings featuring Poppi, highlighting its versatility.

• Micro-Influencers: Individuals with smaller but highly engaged followings can create a sense of community and trust around the brand, often leading to higher conversion rates.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• "Poppi Moments" Series: Short videos or posts showcasing different ways to enjoy Poppi throughout the day, from morning routines to evening relaxation.

• Health Tips and Recipes: Collaborate with nutritionists to create content that combines Poppi with healthy recipes, such as smoothies or mocktails.

• User-Generated Content Campaign: Encourage customers to share their own Poppi experiences on social media, using a specific hashtag to create a community around the brand.

• Seasonal Flavor Launches: Create buzz around limited-edition flavors tied to holidays or events, encouraging influencers to share their excitement and experiences.

• Behind-the-Scenes Content: Share the story of Poppi's creation, including the sourcing of ingredients and the brand's mission, to build a deeper connection with the audience.

These ideas can help create engaging, shareable content that resonates with the target audience and enhances brand visibility.