Female, 25-34 years old, United States, health and wellness lifestyle, creative and adventurous, active on Instagram/TikTok.

Product Positioning

Poppis can be positioned as a premium soda alternative that caters to health-conscious consumers seeking enjoyable and guilt-free beverage options. The unique selling proposition lies in its natural ingredients and inclusion of prebiotics, which not only enhance flavor but also promote digestive health. To differentiate from competitors, Poppis can emphasize its commitment to sustainability and wellness, appealing to consumers who prioritize both health and environmental impact. Fresh angles could include highlighting the versatility of the product in various social settings, such as parties or wellness retreats, and showcasing its role in a balanced lifestyle.

Target Customers

The ideal customer profile for Poppis includes:

• Health-Conscious Millennials: Women aged 25-34 who are actively seeking healthier lifestyle choices. They are likely to be fitness enthusiasts, yoga practitioners, or individuals engaged in wellness communities.

• Social Media Savvy Consumers: These customers are active on platforms like Instagram and TikTok, where they follow trends and seek relatable content. They appreciate brands that align with their values and lifestyle.

• Adventurous Foodies: Women who enjoy trying new flavors and products, often sharing their experiences online. They are likely to be influenced by visually appealing content and authentic reviews.

Illustrative examples include a 28-year-old fitness coach who shares healthy recipes, a 30-year-old lifestyle blogger who focuses on wellness and self-care, and a 26-year-old travel enthusiast who documents her adventures and healthy choices on social media.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on fitness, nutrition, and overall well-being. They can create content that highlights the health benefits of Poppis, such as its natural ingredients and prebiotic content, resonating with health-conscious consumers.

• Lifestyle Influencers: Influencers who share relatable content about daily life, self-care, and wellness can effectively showcase Poppis as a fun and guilt-free beverage choice. Their audience is likely to appreciate the brand's mission and values.

• Food and Beverage Influencers: Collaborating with influencers who specialize in food and drink can help create engaging content that showcases Poppis in various recipes or as a refreshing drink option for social gatherings.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Recipe Videos: Create short videos featuring Poppis as an ingredient in healthy cocktails, mocktails, or smoothies, appealing to adventurous foodies.

• Wellness Challenges: Launch a social media challenge encouraging followers to share their favorite ways to enjoy Poppis while maintaining a healthy lifestyle, fostering community engagement.

• Behind-the-Scenes Content: Share the story of Poppis, including the sourcing of ingredients and the brand's commitment to sustainability, to build a deeper connection with the audience.

• User-Generated Content Campaigns: Encourage customers to share their experiences with Poppis on social media, using a specific hashtag to create a sense of community and authenticity.

• Influencer Takeovers: Allow influencers to take over Poppis' social media for a day, sharing their personal experiences and creative ways to enjoy the product, which can drive engagement and reach.

These content ideas can help Poppis resonate with its target audience while promoting the brand's mission of providing a healthier soda alternative.