Female influencers aged 25-34, located in the US, focusing on health, wellness, and lifestyle content.

Product Positioning

Poppi can be positioned as a premium soda alternative that not only satisfies cravings but also contributes to overall health and wellness. By emphasizing the natural ingredients and prebiotic benefits, the brand can differentiate itself from traditional sodas and other health drinks. A fresh angle could be to market Poppi as a lifestyle choice for the modern, health-conscious woman who seeks both enjoyment and wellness in her beverage choices. Highlighting the fun and adventurous aspects of the product can resonate well with the target audience's desire for relatable and trendy content.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Millennials: Women aged 25-34 who prioritize health and wellness in their daily lives. They are likely to be active on social media, sharing their fitness journeys and healthy eating habits.

• Trendsetters: Individuals who enjoy discovering and sharing new products that align with their lifestyle. They are often the first to try new trends and influence their peers.

• Busy Professionals: Women balancing careers and personal lives, looking for convenient yet healthy options that fit into their on-the-go lifestyles.

Illustrative examples include:

• A fitness enthusiast who shares workout routines and healthy recipes on Instagram.
• A lifestyle blogger who focuses on wellness, self-care, and sustainable living.
• A young professional who documents her daily life, including meal prep and healthy eating habits.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on fitness, nutrition, and overall well-being. They can create content that showcases Poppi as a healthy alternative to sugary sodas, appealing directly to health-conscious consumers.

• Lifestyle Influencers: Influencers who share relatable content about their daily lives, including food and drink choices. They can integrate Poppi into their routines, demonstrating how it fits into a busy, wellness-focused lifestyle.

• Food and Beverage Influencers: These influencers specialize in food reviews and beverage tastings. They can highlight the unique flavors and health benefits of Poppi, attracting an audience interested in trying new products.

• Micro-Influencers: Individuals with smaller but highly engaged followings. They often have a more personal connection with their audience, making their endorsements feel more authentic and relatable.

Content Creation Ideas

To engage the target audience and promote Poppi effectively, consider the following content topics and ideas:

• Recipe Integrations: Create content featuring Poppi as an ingredient in healthy cocktails, mocktails, or smoothies. This can encourage followers to experiment with the product in creative ways.

• Wellness Challenges: Launch a social media challenge encouraging followers to replace sugary drinks with Poppi for a week, sharing their experiences and results.

• Behind-the-Scenes: Share the story of Poppi's creation, including the sourcing of natural ingredients and the benefits of prebiotics. This can build a deeper connection with the audience.

• User-Generated Content: Encourage customers to share their own Poppi moments on social media, showcasing how they enjoy the product in their daily lives. This can create a sense of community and authenticity.

• Collaborative Giveaways: Partner with influencers for giveaways that include Poppi products and wellness-related items, increasing brand visibility and engagement.

By focusing on these strategies, Poppi can effectively connect with its target audience and enhance its presence in the market.