Female, aged 25-40, located in the US, health/wellness/lifestyle niche.

Product Positioning

Poppi's positioning as a healthier soda alternative is well-suited for the growing market of health-conscious consumers. The emphasis on natural ingredients and gut health aligns with current wellness trends, making it a compelling choice for those seeking guilt-free indulgence. To enhance market fit, Poppi could explore angles such as:

• Sustainability: Highlighting eco-friendly packaging and sourcing practices to appeal to environmentally conscious consumers.

• Lifestyle Integration: Positioning the product as an essential part of an active lifestyle, perhaps through partnerships with fitness or wellness brands.

• Flavor Innovation: Continuously introducing unique and trendy flavors that resonate with adventurous consumers, keeping the brand fresh and exciting.

Target Customers

The ideal customer profile for Poppi includes:

• Health-Conscious Women: Women aged 25-40 who prioritize wellness and are likely to seek out products that support their health goals.

• Social Media Enthusiasts: Individuals who actively engage with lifestyle content on platforms like Instagram and TikTok, sharing their experiences with trendy products.

• Busy Professionals: Women balancing careers and personal lives, looking for convenient yet enjoyable beverage options that fit into their on-the-go lifestyles.

Illustrative examples include:

• A 30-year-old marketing executive who enjoys yoga and shares her wellness journey on Instagram.

• A 28-year-old mom who seeks healthy alternatives for her family and engages with parenting and health-focused content online.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers focus on nutrition, fitness, and overall well-being. They can authentically promote Poppi as a healthy alternative to traditional sodas, emphasizing its gut health benefits.

• Lifestyle Influencers: Influencers who share relatable content about daily life, including food and drink choices. They can showcase Poppi in various settings, making it appealing to busy women.

• Food and Beverage Influencers: These influencers specialize in food content and can create engaging recipes or drink pairings featuring Poppi, highlighting its versatility.

• Micro-Influencers: Individuals with smaller but highly engaged followings. They often have a more personal connection with their audience, making their endorsements feel more genuine and relatable.

Content Creation Ideas

To resonate with the target audience and encourage sharing, consider the following content topics and ideas:

• Gut Health Tips: Create informative posts or videos discussing the benefits of prebiotics and gut health, positioning Poppi as a delicious way to support wellness.

• Recipe Ideas: Share creative recipes that incorporate Poppi, such as mocktails or healthy desserts, encouraging followers to experiment with the product.

• User-Generated Content Campaigns: Encourage customers to share their own Poppi moments on social media, using a specific hashtag to create a community around the brand.

• Challenges and Giveaways: Launch a social media challenge that encourages followers to share their favorite ways to enjoy Poppi, with the chance to win prizes, fostering engagement and excitement.

• Behind-the-Scenes Content: Showcase the production process, ingredient sourcing, or the story behind the brand, creating a deeper connection with the audience.

These strategies can help Poppi effectively engage with its target market and enhance brand visibility through influencer partnerships.