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Brief

"How could you use Influencer Marketing to get exposure for Amateur Music Artists?"

How could you use Influencer Marketing to get exposure for Amateur Music Artists?

Research Insight & Analysis

highlight their unique talents, stories, and the authenticity of their music. Emphasizing their journey, struggles, and passion can create a strong emotional connection with the audience. Additionally, positioning them as fresh, undiscovered talent can appeal to music enthusiasts who are always on the lookout for new and unique sounds.

Target Customers

The ideal customer profile for amateur music artists includes:

  • Young Adults (18-30 years old): This demographic is highly engaged with music and social media. They are often early adopters of new trends and enjoy discovering new artists.
  • Music Enthusiasts: Individuals who actively seek out new music, attend live performances, and follow music blogs and channels.
  • Social Media Users: People who spend a significant amount of time on platforms like Instagram, TikTok, and YouTube, where music discovery is prevalent.
  • Cultural Creatives: Individuals who appreciate artistic expression and are likely to support emerging artists.

Potential Influencer Matches

Micro-Influencers (10k-50k followers)

Micro-influencers often have a highly engaged and niche audience. Collaborating with micro-influencers who focus on music, lifestyle, or cultural content can help reach dedicated followers who trust their recommendations.

Music Bloggers/Vloggers

Influencers who run music blogs or YouTube channels dedicated to music reviews, artist interviews, and new music discoveries can provide in-depth exposure and credibility to amateur artists.

Social Media Personalities

Influencers on platforms like TikTok and Instagram who create content around music, dance, and lifestyle can help in creating viral moments. Their content is often shared widely, increasing the chances of the music reaching a broader audience.

DJs and Music Producers

Collaborating with DJs and music producers who have a following can help in getting the music played in clubs, events, and on streaming platforms, providing both exposure and credibility.

Content Creation Ideas

Behind-the-Scenes Stories

Create content that showcases the artist's journey, including behind-the-scenes footage of recording sessions, songwriting processes, and personal stories. This can help build a personal connection with the audience.

Live Performances and Virtual Concerts

Host live performances or virtual concerts on social media platforms. This can create a sense of exclusivity and provide a platform for real-time interaction with fans.

Collaborations with Influencers

Produce collaborative content with influencers, such as music covers, duets, or dance challenges. This can leverage the influencer's audience and create engaging content that is likely to be shared.

Music Challenges and Hashtags

Launch music challenges or hashtag campaigns on platforms like TikTok. Encourage users to create their own content using the artist's music, which can help in creating viral trends.

Fan Engagement Activities

Organize Q&A sessions, fan contests, and giveaways. Engaging directly with fans can foster a loyal community and encourage word-of-mouth promotion.

By strategically positioning amateur music artists and collaborating with the right influencers, it's possible to create impactful campaigns that drive exposure and engagement.

Curated Influencer List
#1
Damian Keyes
Damian Keyes
@UClrhxNaER0deCFHNA1zK49A
GB
Daily tips for musicians, artists and bands on how to have a long term career in the music business. I started my career as a bass tutor at The Academy of Contemporary Music back in 1997 (probably a Wednesday). 4 years later I set up BIMM (The British and Irish Institute of Modern Music) with some amazing friends which is now the largest set of music colleges in the world. My online academy DK Music Business Academy is dedicated to artists looking to build an audience and monetise their music. This channel is all about helping you build your career in the music industry, whether that is releasing and promoting music or finding opportunities as a musician. We are in this together! My Music Business Academy: www.dk-mba.com
Followers
227.0K
Macro Influencer

Engagement Rate

9999

90%Match Score
Fit for"Influencer marketing for amateur music artists"
This influencer focuses on helping musicians build their careers, which aligns well with the brand's target audience and content ideas.
#2
Burstimo
Burstimo
@UCexjApxCp3sCEHZu4M33iOg
GB
Get the most advanced Music Marketing tips to promote your music weekly. Burstimo is a music marketing company who specialise in music promotion in the digital era. Our channel covers everything needed to succeed in the modern music industry, with weekly tips and advice to help get your music out there.
Followers
178.0K
Macro Influencer

Engagement Rate

9999

85%Match Score
Fit for"Influencer marketing for amateur music artists"
This channel's focus on music marketing and promotion aligns well with the brand's target audience and content ideas.
#3
distilled noise
distilled noise
@UCm_74Rl49ZpWgxduBo9yKCw
IT
Videos about making music and stuff. Join the Minimal Improvements community on Patreon: https://www.patreon.com/distillednoise
Followers
17.6K
Micro Influencer

Engagement Rate

9999

70%Match Score
Fit for"Influencer marketing for amateur music artists"
This channel's focus on music creation aligns well with the brand's content ideas, but the smaller audience may limit reach.
#4
It'sCam
It'sCam
@UCCIoXQeRVz6e7KIX0rjuefw
GB
Hey there! πŸ‘‹ I'm Cameron, a content creator from South Africa living it up in the beautiful land of Scotland 🌍✨ Get ready to embark on an exhilarating journey with me as we dive into the realm of creativity and inspiration! 🎨πŸ”₯ From captivating stories to captivating visuals, I'm here to spark your imagination and leave you wanting more. πŸ“·βœ¨ So buckle up, because we're about to take your social media feed to a whole new level! πŸš€πŸ’₯ Join me as we explore the world, one captivating post at a time! 🌟✨ #ContentCreatorExtraordinaire #ScotlandBound #it'sCam Click these for more πŸ‘‡πŸ»πŸ”₯
Followers
4.5K
Micro Influencer

Engagement Rate

9999

65%Match Score
Fit for"Influencer marketing for amateur music artists"
This influencer's focus on creativity and storytelling could align well with the brand's content ideas, but the smaller audience may limit impact.
#5
Audio Library β€” Music for content creators
Audio Library β€” Music for content creators
@UCht8qITGkBvXKsR1Byln-wA
US
Audio Library is a channel dedicated to search, catalog, sort and publish No Copyright Music, Vlog Music and Royalty Free Music for content creators Β· https://www.audiolibrary.com.co β€”β€”β€” βœ… About using the music: - You MUST include the full credits in your video description - You can NOT claim the music as your own - You can NOT sell the music anywhere - You can NOT remix the music without the author's consent - You can NOT use the music without giving any credits in the video description - You can NOT remove or add parts from/to the credits - You can NOT use third-party software to download the video/track, always use our download links - You MUST contact the artist if you wish to use the music on any kind of project outside of YouTube ⚠️ Important: - If you don't follow these policies, you can get a copyright claim/strike. - If you need more information about using music, please get in touch with the artist. β€”β€”β€” Watch Dogs Font by David Libeau https://hackedfont.com
Followers
4.9M
Mega Influencer

Engagement Rate

9999

60%Match Score
Fit for"Influencer marketing for amateur music artists"
This channel provides music for content creators, which aligns with the brand's target audience, but it may not be as engaging for behind-the-scenes or interactive content.
#6
Matti Haapoja
Matti Haapoja
@UCbvIIQc5Jo9-jIXnkPe03oA
CA
This channel is about filmmaking, learning, life and inspiring you to take one step forward. Learn, Make, Repeat! Check out our store at MATTIHAAPOJA.COM If you want to send something you can send it to: Suite 276 12-16715 Yonge St Newmarket, Ontario, Canada L3X 1X4
Followers
1.3M
Mega Influencer

Engagement Rate

9999

50%Match Score
Fit for"Influencer marketing for amateur music artists"
This channel's focus on filmmaking and learning could align with the brand's behind-the-scenes content ideas, but it is not specifically music-focused.