Mères, 25-40 ans, intéressées par la parentalité et les produits pour enfants, actives sur Instagram et YouTube.

Product Positioning

To effectively position a family-oriented product or service targeting children, it is essential to emphasize values such as safety, education, and fun. Highlighting the benefits of the product in enhancing family bonding experiences or contributing to a child's development can resonate well with parents. For new products, consider leveraging trends in sustainability or technology that appeal to modern families, such as eco-friendly materials or educational apps that promote learning through play.

Target Customers

The ideal customer profile for a family-oriented product includes:

• Parents aged 25-40: Typically millennials or younger Gen X, who are tech-savvy and value quality and safety in products for their children.

• Expecting parents: Individuals preparing for the arrival of a child, looking for products that ensure comfort and safety.

• Caregivers and family members: Grandparents or relatives who are purchasing gifts for children.

Illustrative examples include:

• A 30-year-old mother of two who prioritizes educational toys that promote STEM learning.

• A 35-year-old father who seeks eco-friendly products for his newborn.

• A grandparent looking for unique gifts that foster creativity in their grandchildren.

Potential Influencer Matches

Suitable types of influencers for promoting family and child-related products include:

• Parenting bloggers/vloggers: These influencers often share personal experiences and product reviews, making them relatable to other parents. They can effectively communicate the benefits of the product through storytelling.

• Family lifestyle influencers: They showcase daily family life, including activities, meals, and outings. Collaborating with them can help position the product as a part of a healthy, active family lifestyle.

• Child development experts: Influencers with a background in education or child psychology can lend credibility to the product, especially if it has educational benefits.

• Eco-conscious influencers: If the product has sustainable attributes, partnering with influencers who focus on eco-friendly living can attract environmentally aware parents.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Educational activities: Create content around fun, educational activities that families can do together using the product, such as DIY projects or learning games.

• Parenting tips: Share articles or videos offering parenting advice, integrating the product as a helpful tool in various scenarios.

• Family challenges: Launch a social media challenge encouraging families to share their experiences with the product, fostering community engagement.

• Behind-the-scenes: Showcase the product's development process, emphasizing safety and quality, which can build trust with potential customers.

• User-generated content: Encourage customers to share their own stories and experiences with the product, creating a sense of community and authenticity.

These strategies can help create a strong connection with the target audience while promoting the product effectively.