MyInfluencer
Sign Up For FREE
Brief

"Instagram or tiktok Micro-influencer with 5,000 to 50,000 followers Audience: Car-oriented followers, with a significant following based in Maryland Age: Influencer aged early 20’s to early 40’s Location: Based in or near Laurel, Maryland, no further than 20 miles away Qualities: Love for cars, creative, upbeat, and energetic content Campaign Goals: Highlight West Laurel Exxon's trusted and affordable services. Engage and appeal to people aged 20-40, especially car enthusiasts or car owners. Drive traffic to the shop by encouraging followers to visit What We’re Looking For: An influencer with a genuine love for cars and car maintenance. Creative, energetic, and engaging content that captures the essence of our services. Authentic promotion that resonates with your audience."

Instagram or tiktok Micro-influencer with 5,000 to 50,000 followers Audience: Car-oriented followers, with a significant following based in Maryland Age: Influencer aged early 20’s to early 40’s Location: Based in or near Laurel, Maryland, no further than 20 miles away Qualities: Love for cars, creative, upbeat, and energetic content Campaign Goals: Highlight West Laurel Exxon's trusted and affordable services. Engage and appeal to people aged 20-40, especially car enthusiasts or car owners. Drive traffic to the shop by encouraging followers to visit What We’re Looking For: An influencer with a genuine love for cars and car maintenance. Creative, energetic, and engaging content that captures the essence of our services. Authentic promotion that resonates with your audience.

Research Insight & Analysis

Product Positioning

West Laurel Exxon is positioned as a trusted and affordable service provider for car maintenance and repair. The brand can leverage its local reputation and focus on quality service to appeal to car enthusiasts and owners in the Laurel, Maryland area. Highlighting the expertise, reliability, and affordability of the services can help differentiate West Laurel Exxon from competitors.

Target Customers

The ideal customer profile includes:

  • Age Group: 20-40 years old
  • Location: Based in or near Laurel, Maryland
  • Interests: Car enthusiasts, car owners, individuals interested in car maintenance and repair
  • Behavior: Active on social media platforms like Instagram and TikTok, seeking reliable and affordable car services

Illustrative examples:

  1. Young Professionals: Individuals in their late 20s who own a car and are looking for trustworthy local services for maintenance.
  2. Car Enthusiasts: People in their 30s who have a passion for cars and enjoy engaging with car-related content online.
  3. Families: Parents in their early 40s who need reliable car services to ensure their family vehicle is in good condition.

Potential Influencer Matches

Types of Influencers

  1. Micro-Influencers (5,000 to 50,000 followers): These influencers have a more engaged and loyal following, which can lead to higher conversion rates. They are ideal for promoting local services as they often have a strong connection with their audience.

Specific Requirements

  • Location: Based in or near Laurel, Maryland, no further than 20 miles away
  • Age: Early 20’s to early 40’s
  • Content: Creative, upbeat, and energetic content focused on cars and car maintenance

Examples

  1. Local Car Enthusiasts: Influencers who regularly post about car maintenance tips, car modifications, and local car events.
  2. Lifestyle Influencers: Individuals who incorporate their love for cars into their daily content, showcasing their personal experiences with car services.
  3. DIY Car Maintenance Influencers: Creators who share DIY car maintenance tutorials and tips, appealing to car owners who prefer hands-on approaches.

Content Creation Ideas

General Ideas

  1. Service Highlights: Posts and stories showcasing the different services offered by West Laurel Exxon, emphasizing affordability and reliability.
  2. Customer Testimonials: Featuring satisfied customers sharing their positive experiences with the services.

Creative Ideas

  1. Before and After: Influencers can create content showing the transformation of their car before and after receiving services at West Laurel Exxon.
  2. Maintenance Tips: Short videos or reels where influencers share quick car maintenance tips and recommend West Laurel Exxon for professional services.
  3. Behind the Scenes: A day-in-the-life video of an influencer visiting West Laurel Exxon, interacting with the staff, and getting their car serviced.
  4. Interactive Q&A: Live sessions or stories where influencers answer their followers' questions about car maintenance and recommend West Laurel Exxon.

By collaborating with the right influencers and creating engaging content, West Laurel Exxon can effectively reach and appeal to their target audience, driving traffic to their shop and building a strong local presence.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Maryland car enthusiast micro-influencers
Campaign Objectives
Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars and car maintenance, and create creative, upbeat, and energetic content. The campaign aims to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts aged 20-40 and driving traffic to the shop.
Influencer Persona
Micro-influencers on Instagram or TikTok with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. They should have a genuine love for cars and car maintenance, and create creative, upbeat, and energetic content.
Content Themes
#MarylandCarEnthusiast #CarMaintenanceTips #LaurelMD
#1
Devon moran
Devon moran
@devonmoran0
US
Maryland 19 premium pp1 401A coyote Instagram - _.ddeevon._
Followers
11.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars and car maintenance, and create creative, upbeat, and energetic content. The campaign aims to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts aged 20-40 and driving traffic to the shop."
This influencer has a strong focus on car-related content and a significant following on TikTok. However, their location is unspecified, which makes it difficult to confirm if they are within the required 20 miles of Laurel, Maryland.
#2
ᴄᴀʀʟ
ᴄᴀʀʟ
@rated_ipl
US
𝙍𝘼𝙉𝘿𝙊𝙈 𝘾𝘼𝙍 𝙎𝙏𝙐𝙁𝙁, 𝙀𝙉𝙅𝙊𝙔.
Followers
6.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

68%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars and car maintenance, and create creative, upbeat, and energetic content. The campaign aims to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts aged 20-40 and driving traffic to the shop."
This influencer produces car-related content and has a suitable follower count on TikTok. The lack of location information is a drawback, but their content style aligns well with the brand's desired tone.
#3
Laji
Laji
@respecttheroar
US
25 | Maryland 🦀 @respecttheroar on IG
Followers
7.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars and car maintenance, and create creative, upbeat, and energetic content. The campaign aims to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts aged 20-40 and driving traffic to the shop."
This influencer has a genuine love for cars and creates engaging content on TikTok. However, their location is not specified, which is a critical factor for this campaign.
#4
Troy Wilfong
Troy Wilfong
@v8_troy
Baltimore, MD Personal: @troywilfong Apparel: @leviathapparel Maserati GranTurismo S, Lincoln Mark VIII
Followers
766
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

10%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars and car maintenance, and create creative, upbeat, and energetic content. The campaign aims to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts aged 20-40 and driving traffic to the shop."
This account appears to be dedicated to a dog, Helmut the Chow Chow, rather than an individual influencer. The content is not primarily car-focused, and the follower count is not provided, making it unsuitable for the campaign.