MyInfluencer
Brief

nyc fashions influencers under 10k followers

Fashion influencers based in NYC with a follower count under 10k. They should have a strong engagement rate and be active on social media platforms.

Research Insight & Analysis

Product Positioning

The query suggests a focus on fashion in New York City, specifically targeting influencers with under 10,000 followers. This indicates a niche market strategy, likely aiming to leverage the authenticity and high engagement rates of micro-influencers. The brand or product can be positioned as trendy, urban, and accessible, appealing to fashion-forward individuals who value unique and localized fashion insights.

Target Customers

The ideal customer profile would be:

  • Demographics: Young adults (18-35 years old), predominantly female, living in or around New York City.
  • Psychographics: Fashion-conscious, trendsetters, and early adopters who follow local fashion scenes and prefer personalized recommendations over mass-market trends.
  • Behavioral: Active on social media, particularly Instagram, and engaged with local fashion communities. They are likely to attend fashion events, shop at boutique stores, and follow NYC-based fashion influencers.

Illustrative examples:

  1. A 25-year-old female working in a creative industry in NYC, who follows local fashion trends and frequently shops at independent boutiques.
  2. A 30-year-old male fashion enthusiast who enjoys discovering new brands and styles through social media and local influencers.

Potential Influencer Matches

Given the criteria of NYC fashion influencers with under 10,000 followers, the following types of influencers would be suitable:

  1. Micro-Influencers: These influencers typically have between 1,000 to 10,000 followers. They are known for their high engagement rates and close-knit communities. They can provide authentic and relatable content that resonates well with the target audience.

  2. Local Fashion Bloggers: Influencers who focus on NYC fashion, sharing their personal style, local fashion finds, and event coverage. They can help position the brand as a part of the local fashion scene.

  3. Street Style Photographers: Influencers who capture and share street style fashion in NYC. They can showcase the brand in real-world settings, appealing to the urban and trendy target customers.

Content Creation Ideas

  1. Outfit of the Day (OOTD) Posts: Influencers can share daily outfits featuring the brand's products, tagging the brand and using relevant hashtags to increase visibility.

  2. Local Fashion Guides: Influencers can create guides or lists of their favorite fashion spots in NYC, incorporating the brand's products as part of their recommendations.

  3. Behind-the-Scenes Content: Share behind-the-scenes looks at fashion events, photoshoots, or the design process, giving followers an insider view of the brand.

  4. Collaborative Giveaways: Partner with influencers for giveaways that require followers to engage with both the influencer's and the brand's social media accounts, increasing reach and engagement.

  5. User-Generated Content Campaigns: Encourage followers to share their own photos wearing the brand's products, using a specific hashtag. Influencers can kickstart the campaign by sharing their own posts and encouraging their followers to participate.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, building a strong presence in the NYC fashion scene.

Curated Influencer List - Searching

Searching...
Searching...
2:30