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Brief

"Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok."

Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok.

Research Insight & Analysis

Research and Analysis

Product Positioning

The coffee shop in downtown Phoenix can be positioned as a trendy, community-focused spot that caters to young professionals and students. Emphasizing a cozy atmosphere, high-quality coffee, and a space conducive to both work and socializing can differentiate it from other coffee shops. Highlighting unique offerings such as specialty drinks, locally sourced ingredients, and events like open mic nights or study sessions can further enhance its appeal.

Target Customers

The ideal customer profile includes:

  • Young Professionals: Ages 22-35, working in downtown Phoenix, looking for a place to grab coffee before work, during breaks, or for informal meetings.
  • Students: Ages 18-25, attending nearby universities or colleges, seeking a comfortable place to study, socialize, and enjoy affordable, high-quality coffee.

Illustrative Examples:

  1. Emily, 24: A marketing executive who enjoys starting her day with a specialty latte and often meets clients in a relaxed coffee shop setting.
  2. Jake, 21: A college student who spends afternoons studying and prefers a quiet, welcoming environment with free Wi-Fi and affordable drinks.
  3. Sophia, 28: A freelance graphic designer who uses coffee shops as her workspace and values a creative, inspiring atmosphere.

Potential Influencer Matches

To effectively reach the target customers, consider the following types of influencers:

  1. Local Food Bloggers: These influencers can showcase the coffee shop's unique menu items and ambiance, appealing to food enthusiasts and local residents.
  2. Lifestyle Influencers: Influencers who focus on urban living, productivity, and work-life balance can attract young professionals looking for a convenient and stylish coffee spot.
  3. Student Influencers: College students with a strong social media presence can promote the coffee shop as a go-to study and hangout spot, resonating with their peers.

Content Creation Ideas

To create engaging and potentially viral content, consider the following ideas:

  1. Behind-the-Scenes: Share videos or stories showing the coffee-making process, introducing the baristas, and highlighting the shop's unique features.
  2. Customer Spotlights: Feature regular customers and their favorite drinks, creating a sense of community and personal connection.
  3. Special Promotions: Announce limited-time offers, discounts for students, or loyalty programs through eye-catching graphics and videos.
  4. User-Generated Content: Encourage customers to share their experiences and tag the coffee shop, reposting their content to build authenticity and engagement.
  5. Themed Events: Promote events like "Study Nights," "Open Mic Evenings," or "Networking Mornings" with creative visuals and engaging captions.
  6. Interactive Stories: Use Instagram and TikTok stories to run polls, Q&A sessions, and behind-the-scenes tours, fostering interaction and engagement.

By leveraging these strategies, the coffee shop can effectively reach and engage its target audience, driving foot traffic and building a loyal customer base.

Curated Influencer List
#1
eatdrinkaz
eatdrinkaz
@eatdrinkaz
Uncovering this hidden gwm in downtown Phoenix! #phoenixcoffee #downtownphoenix #mustdophoenix
Followers
196.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote downtown Phoenix coffee shop on Instagram, TikTok"
This influencer focuses on local coffee shops in Phoenix and has a strong reach, making the content highly relevant to the brand's needs.
#2
OG Arizona Foodie
OG Arizona Foodie
@azfoodie
My favorite place from my San Diego travels has finally arrived to Phoenix!! So now I can get my fix, without leaving town. @Better Buzz Coffee is opening off of Glendale and 7th st. You’ll find the same great service, atmosphere and menu that they have at their other locations. The drink I always order is their Best Drink Ever but they have so many good ones to choose from. They have plans to open a few other locations around Arizona this year and even more next year. I’m excited to welcome them into our community and I hope you’ll check them out soon. 📍 717 E Glendale Ave Phoenix, AZ 85020 #azfoodie #myphx #phoenix #coffee #betterbuzz #visitarizona
Followers
167.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote downtown Phoenix coffee shop on Instagram, TikTok"
This influencer focuses on local coffee shops in Phoenix, which aligns well with the brand's target audience of young professionals and students. The content is highly relevant to the brand's desired content ideas.
#3
Baristahamburg
Baristahamburg
@baristahamburg
Puck prep coffee love #espresso #coffee #satisfying #fyp #routine #tutorial
Followers
763.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote downtown Phoenix coffee shop on Instagram, TikTok"
The channel focuses on coffee and has a very large subscriber base, making it a great fit for promoting coffee-related content. The content aligns well with the brand's ideas.
#4
Donny Wilson |📍Detroit Foodie. 🎥Filmmaker. Writer.
Donny Wilson |📍Detroit Foodie. 🎥Filmmaker. Writer.
@donnylb
Seven Sundays Coffee in Royal Oak is one of my go-to coffee spots, and they have some amazing specials to keep you cool this spring and summer. 🌞☕ The Red Velvet Oat Draft Latte is perfect for chocolate lovers who can’t get enough – it’s rich and delicious. 🍫🧋 The Iced Strawberry Matcha Latte is absolutely delightful; the strawberries complement the matcha perfectly. 🍓🍵 If you’re looking for something refreshingly delicious, the Strawberry Lemonade is just the drink for you. 🍓🍋 The atmosphere at Seven Sundays is always welcoming and cozy, making it a great place to relax or catch up with friends. 🛋️☕ Whether you’re in the mood for a classic coffee or one of their creative specials, they’ve got you covered. Make sure to check them out this season! 🌟 #detroitinfluencer #detroitfoodie #foodie #coffeelovers #metrodetroitinfluencer #metrodetroitfoodie #coffee #latte
Followers
20.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote downtown Phoenix coffee shop on Instagram, TikTok"
The content is highly relevant to coffee and local coffee shops, and the influencer has a moderate following, making them a strong fit.
#5
Dina_Kalanta
Dina_Kalanta
@dina_kalanta
1 year! 5 millions . Love you ! 🍓🤍🍾 #kalanta #perfect #coffee #coffeequeen #uae #latte
Followers
6.1M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote downtown Phoenix coffee shop on Instagram, TikTok"
The channel has a massive subscriber base and focuses on coffee, making it a strong fit for the brand's content ideas.
#6
WILDJOY | ARIZONA 🌵
WILDJOY | ARIZONA 🌵
@wildjoyexperiences
ARIZONA’S ONLY MEXICAN COFFEE SHOP ☕️🥐 guyssssss this place is so freaking good. Get the flan latte and the pan dulce pastry! Tres Leches cafe in Downtown Phoenix >>> great for coffee, studying, work meetings, or hanging with your friends. Have you been? #arizona #mexican #coffeeshops #coffeeshop #mexicanpastry #pandulce #flan
Followers
331.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Promote downtown Phoenix coffee shop on Instagram, TikTok"
This channel has a strong focus on coffee shops and a large subscriber base, making it a good fit for promoting coffee shop content. The high engagement and specific focus on coffee shops in Arizona align well with the brand's needs.