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Brief

"Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok."

Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok.

Research Insight & Analysis

young professionals and students. Emphasizing its unique ambiance, high-quality coffee, and a welcoming environment can set it apart from competitors. Highlighting features such as free Wi-Fi, comfortable seating, and a variety of coffee blends and snacks can appeal to the target demographic. Additionally, promoting any special events, study nights, or networking opportunities can further enhance its appeal.

Target Customers

Ideal Customer Profile

  1. Young Professionals

    • Age: 22-35
    • Occupation: Working in tech, marketing, startups, or other creative industries
    • Lifestyle: Busy, values convenience, enjoys socializing and networking
    • Interests: Coffee culture, productivity, social media, and local events
  2. Students

    • Age: 18-25
    • Education: College or university students
    • Lifestyle: Balances studies with social life, seeks study-friendly environments
    • Interests: Affordable yet quality coffee, group study sessions, social media, and campus events

Illustrative Examples

  • A 24-year-old marketing professional who works remotely and enjoys spending afternoons in coffee shops to stay productive.
  • A 21-year-old university student who frequently meets with classmates for group study sessions and prefers a cozy, quiet place with good coffee.

Potential Influencer Matches

Types of Influencers

  1. Local Micro-Influencers

    • Followers: 1,000-10,000
    • Content: Focuses on local events, lifestyle, and food
    • Reach: Engages with a highly localized audience, making them ideal for promoting a neighborhood coffee shop
  2. Student Influencers

    • Followers: 1,000-10,000
    • Content: Campus life, study tips, and student-friendly spots
    • Reach: Directly connects with the student demographic, ideal for promoting study-friendly environments
  3. Young Professional Influencers

    • Followers: 1,000-10,000
    • Content: Productivity hacks, remote work tips, and lifestyle
    • Reach: Appeals to young professionals who value productive and comfortable workspaces

Enriched Requirements

  • Influencers should have a genuine interest in coffee culture and local businesses.
  • They should have a high engagement rate with their followers.
  • Preference for influencers who create high-quality, visually appealing content.

Content Creation Ideas

General Ideas

  1. Coffee Shop Tours

    • Influencers can create video tours showcasing the coffee shop's ambiance, menu, and unique features.
  2. Coffee Tasting Sessions

    • Host coffee tasting events and have influencers share their experiences and favorite blends.
  3. Behind-the-Scenes Content

    • Share behind-the-scenes content of coffee preparation, barista stories, and the shop's daily operations.

Creative Ideas

  1. Study and Work Sessions

    • Influencers can document their study or work sessions at the coffee shop, highlighting the conducive environment and amenities.
  2. User-Generated Content Campaigns

    • Encourage customers to share their own photos and experiences at the coffee shop using a branded hashtag, with influencers leading the campaign.
  3. Collaborative Events

    • Partner with influencers to host events such as "Coffee and Networking" nights or "Study Jams," creating buzz and drawing in their followers.

By leveraging these strategies, the coffee shop can effectively reach and engage its target audience, driving foot traffic and building a loyal customer base.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Promote Phoenix coffee shop to young professionals
Influencer Persona
Local micro-influencers on Instagram and TikTok
Content Themes
#PhoenixCoffee #CoffeeLovers #StudySpots
#1
Alternative Brewing
Alternative Brewing
@UCNCg231F4jeJ6DjjcYv0MGg
AU
Hi there! 😊 Thanks for subscribing to the Alternative Brewing Channel 👍 I hope you enjoy watching all the videos of espresso machines, coffee brewers, grinders, kettles, scales and more! 🎥 At Alternative Brewing we love our coffee and want this to be the place to come to watch & learn all about brewing coffee with guides, and overviews – as well as keep you up-to-date on exciting new products available with Product Reviews & Comparison videos. ☕ I'm always here to answer your questions on coffee-related q's so click through a video and leave your question in the comments section. Be sure to check out our growing PLAYLIST tab – this will help you find videos you're after quicker and tune in to the COMMUNITY tab, where we hope to grow more with engaging content that's helpful for everyone 🙌🏼 Once again thanks for Subscribing and we'll see you soon! 👌 –Josh
Followers
52.6K
Micro Influencer

Engagement Rate

9999

Avg View

3239

Last Post

9999 days ago

70%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
Alternative Brewing focuses on coffee making, which aligns well with the coffee shop's content ideas, but has a moderate following.
#2
Amir Davande
Amir Davande
@UCuHPgqALMMSd9ojNq71pwYg
US
I’m Here to share different ways of how to make coffee with you I hope that you guys enjoy my videos Thankyou for all of your supports until now I need your energy and support more than ever 💖Please subscribe and like my videos for supporting me💖
Followers
2.3K
Micro Influencer

Engagement Rate

9999

Avg View

6794

Last Post

9999 days ago

60%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
Amir Davande focuses on coffee making, which aligns well with the coffee shop's content ideas, but has a small following.
#3
Travel with Poging OPPA
Travel with Poging OPPA
@UCmU5-eDBvw1dNRdLz9G_TMQ
PH
Vlog travel coffee latte poging barista oppa cafe swan boy latte art barista sa noon
Followers
860
Nano Influencer

Engagement Rate

9999

Avg View

295

Last Post

9999 days ago

50%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
Travel with Poging OPPA focuses on travel and coffee, which aligns somewhat with the coffee shop's content ideas, but has a small following.
#4
Study With Britney
Study With Britney
@UC8Ct1rYrJQINE2THhOMyCwg
SG
Awarded Singapore scholarship. Straight A's student seen on news. Britney, also known as Karen Foo, is a graduate of Nanyang Technological University in Singapore. She topped her cohort multiple times and was awarded a scholarship for her good grades. For extra co-curricular activities, she represented her university in national public speaking competitions and also became a public speaking contest judge afterwards. She also represented her school in competitive swimming & was nominated for Women of the Future Awards. She is an international speaker often giving talks to adults about investing & finance. As a motivational speaker, she is also a TEDx speaker, trader and a published author of several books. Join my study channel so that you can get valuable study tips & study motivation as well as also score straight A's! Lots of students have improved their grades just after following my study tips. I also do stationery hauls and reviews. My Email: britney@karen-foo.com
Followers
3.1M
Mega Influencer

Engagement Rate

9999

Avg View

18856

Last Post

9999 days ago

50%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
Study With Britney focuses on study tips and motivation, which aligns somewhat with the coffee shop's study session content idea, but not strongly.
#5
Indian ASMR World
Indian ASMR World
@UCBSGboqYmgfWFkiwURwPMsg
IN
Welcome to Indian ASMR World, where we combine the art of cooking with the calming effects of ASMR sounds. Our channel is dedicated to providing you with satisfying and relaxing cooking videos that will leave you feeling both hungry and relaxed. Join us on a culinary journey through the rich and diverse flavors of Indian cuisine. From traditional recipes to modern twists, we've got it all. As you watch our videos, you'll hear the soothing sounds of sizzling pans, chopping vegetables, and simmering curries, all designed to help you unwind and de-stress. Whether you're a foodie or simply looking for a way to relax, our channel has something for everyone. So sit back, relax, and let us take you on a sensory adventure through the world of Indian cooking. Don't forget to subscribe and hit the notification bell to stay updated on our latest videos. Feel The Sound 🎧😌 For Business Enquiries: indianasmrworld180123@gmail.com
Followers
4.5M
Mega Influencer

Engagement Rate

9999

Avg View

1923181

Last Post

9999 days ago

40%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
Indian ASMR World has a large following and focuses on cooking, but the ASMR niche and Indian cuisine don't align well with the coffee shop's content ideas.
#6
Shay Jarman
Shay Jarman
@UC0xjo8bdOzZ3VkL2nH3Uq5w
hi!! my name is Shay and i’m a 25 year old lifestyle/beauty content creator💗new videos weekly!!🫶🏼 partnership inquiries 📧shayjarman@thesociablesociety.com
Followers
81.2K
Micro Influencer

Engagement Rate

9999

Avg View

38486

Last Post

9999 days ago

30%Match Score
Fit for"Promote Phoenix coffee shop to young professionals"
Shay Jarman focuses on lifestyle and beauty content, which doesn't align well with the coffee shop's content ideas.