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Brief

"influencers for second-hand fashion and charity shopping"

influencers for second-hand fashion and charity shopping

Research Insight & Analysis

Product Positioning

The query focuses on second-hand fashion and charity shopping, which are part of the sustainable fashion movement. This market is growing as consumers become more environmentally conscious and seek unique, affordable clothing options. The brand can position itself as a champion of sustainability, affordability, and social responsibility. Emphasizing the environmental benefits of second-hand shopping and the charitable aspect can attract a dedicated customer base.

Target Customers

The ideal customer profile for second-hand fashion and charity shopping includes:

  • Eco-conscious Millennials and Gen Z: Individuals aged 18-35 who are environmentally aware and prefer sustainable products.
  • Budget-conscious Shoppers: People looking for affordable fashion options without compromising on style.
  • Fashion Enthusiasts: Those who enjoy unique, vintage, or one-of-a-kind pieces.
  • Socially Responsible Consumers: Customers who want their purchases to support charitable causes.

Illustrative examples:

  • A 25-year-old woman who follows sustainable fashion influencers on Instagram and prefers shopping at thrift stores.
  • A 30-year-old man who enjoys finding unique vintage pieces and supports brands that give back to the community.
  • A 22-year-old college student who is budget-conscious and loves the thrill of finding stylish, affordable clothing.

Potential Influencer Matches

Sustainable Fashion Influencers

These influencers focus on eco-friendly and sustainable fashion. They can highlight the environmental benefits of second-hand shopping and attract eco-conscious followers.

Thrift Haul Content Creators

Influencers who create content around thrift hauls and styling second-hand finds. They can showcase the unique and stylish pieces available, appealing to fashion enthusiasts and budget-conscious shoppers.

Charity and Social Impact Influencers

Influencers who focus on social causes and charitable activities. They can emphasize the charitable aspect of the brand, attracting socially responsible consumers.

Lifestyle Bloggers

Influencers who cover a broad range of topics, including fashion, sustainability, and lifestyle. They can integrate second-hand fashion into their content, reaching a diverse audience.

Content Creation Ideas

Thrift Haul Videos

Influencers can create videos showcasing their latest thrift finds, styling tips, and how they incorporate second-hand pieces into their wardrobe.

Sustainable Fashion Challenges

Create challenges where influencers style outfits using only second-hand clothing for a week. This can generate engagement and highlight the versatility of second-hand fashion.

Behind-the-Scenes Charity Stories

Share stories about the charitable impact of purchases. Influencers can visit charity shops, interview staff, and show how the proceeds support various causes.

Eco-Friendly Fashion Tips

Influencers can provide tips on how to build a sustainable wardrobe, care for second-hand clothes, and reduce fashion waste.

Collaborations with Eco-Friendly Brands

Partner with other sustainable brands for joint campaigns, giveaways, or limited-edition collections. Influencers can promote these collaborations, reaching a wider audience.

By leveraging these strategies, the brand can effectively reach its target customers and create engaging, impactful content that resonates with its audience.

Curated Influencer List
#1
SECONDHAND SUPPLER IN LAGOS🔥
SECONDHAND SUPPLER IN LAGOS🔥
@zeemrahfernandez
NG
ONLINE SECONDHAND VENDOR 📌 IG@Hereandtherewithzeem 07010308828(business only!!)
Followers
31.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers in the second-hand fashion and charity shopping niche. Ideal influencers should have a strong presence in sustainable fashion and thrift shopping communities. Content should focus on promoting second-hand fashion and charity shopping."
The influencer's content is highly relevant to second-hand fashion and thrift shopping. Their large follower count and engaging content style make them a strong fit for the brand's campaign.
#2
Celeste Goyena
Celeste Goyena
@celestegoyenaa
US
sustainable style bundles available on my Instagram ⋆ ˚。⋆୨୧˚ IG: @celestegoyena
Followers
48.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers in the second-hand fashion and charity shopping niche. Ideal influencers should have a strong presence in sustainable fashion and thrift shopping communities. Content should focus on promoting second-hand fashion and charity shopping."
The influencer's content is highly relevant to second-hand fashion and thrift shopping. Their large follower count and engaging content style make them a strong fit for the brand's campaign.
#3
arcticjackie
arcticjackie
@arcticjackie
US
your style inspo seattle 💌 whoisjacquelineli@gmail.com
Followers
40.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers in the second-hand fashion and charity shopping niche. Ideal influencers should have a strong presence in sustainable fashion and thrift shopping communities. Content should focus on promoting second-hand fashion and charity shopping."
The influencer's content is highly relevant to second-hand fashion and thrift shopping. Their large follower count and engaging content style make them a strong fit for the brand's campaign.
#4
hermelinda
hermelinda
@hermelindacalderon_
US
sewing and fashion 🍒 hermelindascalderon@gmail.com
Followers
11.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in the second-hand fashion and charity shopping niche. Ideal influencers should have a strong presence in sustainable fashion and thrift shopping communities. Content should focus on promoting second-hand fashion and charity shopping."
This influencer focuses on thrifting and second-hand fashion, aligning well with the brand's niche. Their content style and tone are casual and engaging, which matches the brand's desired style. They have a dedicated following interested in thrift shopping.
#5
Rebecca In Europe
Rebecca In Europe
@UCurscRyn1sEqM8VNnGcG9ow
US
Statement-making Sustainable Style! Fashion should be expressive, accessible, regenerative and most importantly, fun. Join me for colorful crochet tutorials, maximalist sewing makes, deep dives into high fashion history and endless inspiration for how to embrace bold style in your everyday life, regardless of your prefered method of creating or wearing your garments. #crochet #crochethoodie #diyfashion #upcycledclothing #sustainablefashion #maximalist #crochetpatterntutorial #tiktokcrochet
Followers
1.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers in the second-hand fashion and charity shopping niche. Ideal influencers should have a strong presence in sustainable fashion and thrift shopping communities. Content should focus on promoting second-hand fashion and charity shopping."
The influencer's focus on sustainable fashion and DIY projects aligns well with the brand's values. Their content style is engaging and informative, making them a good fit for the campaign.
#6
Martina Lubian
Martina Lubian
@UCycsKEstsLG8rMhTje1BlUg
ES
Hola, mi nombre es Martina Lubián y soy blogger de moda y lifestyle sostenible. Antes hablaba de fast fashion pero toda mi percepción de la industria ha cambiado. Ahora estoy enfocada en moda y estilo de vida sostenible, así que eso es lo que veréis por mi canal: mucha moda y lifestyle de la forma más sostenible posible :) Además, también veréis vídeos sobre mi experiencia en Londres. Podéis seguirme en mi Instagram (https://www.instagram.com/martina_lubian/) y mi blog (https://martinalubian.com/Blog/) donde encontraréis contenido exclusivo. Para dudas, preguntas y sugerencias, podéis contactar conmigo a través de mi email: hello@martinalubian.com
Followers
5.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers in the second-hand fashion and charity shopping niche. Ideal influencers should have a strong presence in sustainable fashion and thrift shopping communities. Content should focus on promoting second-hand fashion and charity shopping."
The influencer's focus on sustainable fashion and lifestyle aligns well with the brand's values. Their content style is engaging and informative, making them a good fit for the campaign.