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Brief

"USA influencers on instagram or tiktok with more than 50K followers but under 100K. Their audience has to be mostly from the USA. that talk about ALCOHOL DRICKS HOST PARTY ideas."

USA influencers on instagram or tiktok with more than 50K followers but under 100K. Their audience has to be mostly from the USA. that talk about ALCOHOL DRICKS HOST PARTY ideas.

Research Insight & Analysis

. This product can be positioned as a lifestyle and entertainment enhancer, targeting social gatherings, celebrations, and events. The brand can emphasize the fun, social, and trendy aspects of their offerings, appealing to individuals who enjoy hosting and attending parties.

Target Customers

The ideal customer profile for this product includes:

  • Age Group: Primarily 21-35 years old, as this age group is more likely to engage in social drinking and hosting parties.
  • Location: Mostly from the USA, as specified.
  • Interests: Socializing, party planning, mixology, and trendy lifestyle activities.
  • Behavior: Active on social media platforms like Instagram and TikTok, follows influencers related to lifestyle, party planning, and alcohol brands.

Illustrative examples:

  • Young professionals who enjoy hosting weekend gatherings.
  • College students planning themed parties.
  • Social media savvy individuals who follow trends in mixology and party decor.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be:

  • Follower Count: Between 50K and 100K followers.
  • Location: Based in the USA with a predominantly USA-based audience.
  • Content Focus: Specialize in alcohol drinks, party hosting ideas, and related lifestyle content.

Types of influencers:

  • Lifestyle Influencers: Those who share content about their daily lives, including party hosting tips and alcohol recommendations.
  • Mixologists/Bartenders: Influencers who focus on creating and sharing unique drink recipes.
  • Event Planners: Influencers who provide tips and ideas for hosting successful parties and events.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

General Ideas

  • Drink Recipes: Share unique and easy-to-make cocktail recipes that followers can try at home.
  • Party Themes: Create content around different party themes and how to execute them, including drink pairings.
  • Hosting Tips: Provide tips on how to be the perfect host, from setting up the bar to creating a fun atmosphere.

Creative Ideas

  • DIY Cocktail Kits: Collaborate with influencers to create DIY cocktail kits that followers can purchase and make at home.
  • Virtual Happy Hours: Host virtual happy hours where influencers can interact with their followers, share drink recipes, and party tips.
  • User-Generated Content: Encourage followers to share their own party setups and drink creations using a specific hashtag, and feature the best ones on the brand's social media.

By leveraging these strategies, the brand can effectively reach and engage their target audience, creating a strong presence in the market for alcohol drinks and party hosting ideas.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
USA alcohol drinks and party ideas influencers
Campaign Objectives
Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. The influencers should have a predominantly USA-based audience and create content about alcohol drinks and hosting party ideas.
Influencer Persona
Micro-influencers in the USA who create content about alcohol drinks and party hosting ideas. They should have a follower count between 50K and 100K and a predominantly USA-based audience.
Content Themes
#PartyDrinks #CocktailRecipes #PartyHosting
#1
@lou_the_bartender
United States
Drink responsibly. Bar chemist. 21 and over. Cocktail recipes.๐Ÿธ Fatherhood. ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆโค๏ธ๐Ÿ‘ซ
Followers
85.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. The influencers should have a predominantly USA-based audience and create content about alcohol drinks and hosting party ideas."
This influencer focuses on cocktail recipes and has a significant following, but their follower count exceeds the brand's specified range.
#2
BLACK FOODIE FINDER ยฎ
BLACK FOODIE FINDER ยฎ
@blackfoodiefinder
United States
Download the #BlackFoodieFinder App!๐Ÿ“ฒ ๐Ÿ“Discover Black Food & Beverage (Chefs, Caterers, Creators, Food Trucks & Restaurants) ๐Ÿ˜‹ Tag us for features๐Ÿคœ๐Ÿพ๐Ÿค›๐Ÿพ
Followers
1.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. The influencers should have a predominantly USA-based audience and create content about alcohol drinks and hosting party ideas."
This influencer has a large following and focuses on food and beverages, but their follower count exceeds the brand's specified range.
#3
emili ๐Ÿ‰ sahm | lifestyle
emili ๐Ÿ‰ sahm | lifestyle
@everythingemili
US
SAHM DFW sharing my favorite family finds cookin or bakin or diy-in something
Followers
17.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. The influencers should have a predominantly USA-based audience and create content about alcohol drinks and hosting party ideas."
This influencer is based in the USA and creates content related to family finds, cooking, and DIY, but does not focus on alcohol drinks or party hosting ideas.
#4
Food and Food
Food and Food
@UCvMQwIlQwmHRVBnhntX6Vgg
IN
Hello Friends... I am Renuka. "Food and Food" is an Indian cooking Channel on YouTube. I focus on simple recipes, which can be cooked with the ingredients which are easily available at home. My recipes are simple and easy. Please LIKE and SHARE my videos. Also SUBSCRIBE my Channel for easy recipes. Thank you. Email ID: www.foodandfood85@gmail.com
Followers
1.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

25%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. The influencers should have a predominantly USA-based audience and create content about alcohol drinks and hosting party ideas."
This influencer focuses on cooking and recipes, which does not align with the brand's focus on alcohol drinks and party hosting ideas.
#5
Jessie Erin ๐Ÿฉทโœจ
Jessie Erin ๐Ÿฉทโœจ
@erin_west_
US
Shopwestavenue.com Free Shipping + Sezzle Tiktok20 for 20% off!!
Followers
35.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

25%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. The influencers should have a predominantly USA-based audience and create content about alcohol drinks and hosting party ideas."
This influencer promotes an online store and offers discounts, but there is no indication that they create content about alcohol drinks or party hosting ideas.
#6
Deeder13
Deeder13
@dee_d13
US
Florida girlโ˜€๏ธ๐Ÿ–๐ŸŒด๐ŸŽฃ๐Ÿ‘ฉ๐Ÿผโ€๐Ÿณ Patriot๐Ÿ‡บ๐Ÿ‡ธโค๐Ÿค๐Ÿ’™ student delivery specialist๐Ÿš 18+
Followers
9.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

20%Match Score
Fit for"Looking for USA-based influencers on Instagram or TikTok with 50K-100K followers. The influencers should have a predominantly USA-based audience and create content about alcohol drinks and hosting party ideas."
Although this influencer is based in the USA and uses TikTok, their content does not focus on alcohol drinks or party hosting ideas.