Vietnamese beauty influencers with vibrant and light image, around 100,000 followers.

Product Positioning

Torriden is a Korean skincare brand known for its minimalist and effective formulations, often focusing on hydration and skin barrier repair. The brand's image is vibrant and light, appealing to consumers who appreciate simplicity and efficacy in their skincare routine. In the Vietnamese market, Torriden can be positioned as a premium yet accessible brand that offers Korean skincare expertise tailored to the needs of Vietnamese consumers, who often seek products that address humidity-related skin concerns and promote a glowing complexion.

Target Customers

The ideal customer profile for Torriden in Vietnam includes:

• Young Professionals: Individuals aged 20-35 who are career-oriented and seek effective skincare solutions that fit into their busy lifestyles.
• Beauty Enthusiasts: Consumers who are passionate about skincare and are always on the lookout for the latest trends and products in the beauty industry.
• Health-Conscious Individuals: People who prioritize skincare as part of their overall wellness routine and prefer products with clean and safe ingredients.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Gurus: Influencers who specialize in skincare and beauty content, providing in-depth reviews and tutorials. Their expertise can lend credibility to Torriden's products.
• Lifestyle Influencers: Those who focus on a holistic lifestyle, including wellness and self-care. They can integrate Torriden products into broader content about maintaining a balanced and healthy lifestyle.
• Micro-Influencers: Influencers with around 100,000 followers who have a strong connection with their audience. They can offer a more personalized and relatable endorsement of the brand.

Content Creation Ideas

• Skincare Routines: Create content showcasing morning and evening skincare routines featuring Torriden products, highlighting their benefits and ease of use.
• Before and After Transformations: Share user-generated content or influencer experiences showing the visible improvements in skin health after using Torriden products.
• Ingredient Spotlights: Educate the audience about the key ingredients in Torriden products and their specific benefits for the skin.
• Interactive Q&A Sessions: Host live sessions where influencers answer audience questions about skincare and demonstrate how to use Torriden products effectively.
• Collaborative Challenges: Launch a skincare challenge encouraging followers to try Torriden products for a set period and share their results, fostering community engagement and brand loyalty.