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Brief

"We are an e-commerce pet supply company that offers a unique wine/pet treats or toys subscription box"

We are an e-commerce pet supply company that offers a unique wine/pet treats or toys subscription box

Research Insight & Analysis

Product Positioning

Your e-commerce pet supply company offers a unique subscription box that combines wine with pet treats or toys. This product can be positioned as a premium, lifestyle-oriented offering that caters to pet owners who enjoy indulging both themselves and their pets. The unique combination of wine and pet products sets it apart from traditional pet subscription boxes, appealing to a niche market that values both quality and novelty.

Target Customers

The ideal customer profile for your product includes:

  • Pet Owners: Individuals who own pets and are looking for unique ways to pamper them.
  • Wine Enthusiasts: People who enjoy wine and are likely to appreciate a subscription that includes it.
  • Affluent Consumers: Customers with disposable income who are willing to spend on premium products for themselves and their pets.
  • Millennials and Gen Z: Younger demographics who are more likely to subscribe to lifestyle and experience-based products.

Illustrative examples:

  • A 30-year-old professional who owns a dog and enjoys wine tasting events.
  • A young couple who recently adopted a cat and are looking for unique pet products.
  • A pet-loving social media influencer who frequently shares lifestyle content.

Potential Influencer Matches

Pet Influencers

These influencers focus on pet care, pet products, and pet lifestyle content. They can showcase the pet treats or toys included in the subscription box, highlighting the quality and uniqueness of the products.

Lifestyle Influencers

Influencers who cover a broad range of lifestyle topics, including home decor, food, and beverages. They can emphasize the wine aspect of the subscription box and how it complements a luxurious lifestyle.

Wine Enthusiasts

Influencers who specialize in wine reviews, wine pairings, and wine culture. They can provide detailed reviews of the wine included in the subscription box, appealing to wine lovers who also own pets.

Micro-Influencers

Influencers with smaller but highly engaged followings. They can create authentic and relatable content, making the subscription box feel more accessible and desirable to their audience.

Content Creation Ideas

Unboxing Videos

Influencers can create unboxing videos to showcase the excitement and surprise of receiving the subscription box. This type of content is highly engaging and can generate buzz around the product.

Pet and Wine Pairing Posts

Create content that pairs the wine with specific pet treats or toys, offering a unique and fun angle. For example, "Enjoy a glass of Chardonnay while your dog plays with this exclusive toy."

Lifestyle Integration

Influencers can integrate the subscription box into their daily routines, showing how it enhances their lifestyle. For example, a cozy evening at home with a glass of wine and their pet enjoying a new treat.

Giveaways and Contests

Collaborate with influencers to host giveaways or contests, encouraging their followers to engage with the brand and potentially win a subscription box. This can increase brand visibility and attract new customers.

Testimonials and Reviews

Influencers can provide honest reviews and testimonials about the subscription box, highlighting their favorite aspects and why they recommend it to their followers.

By leveraging these types of influencers and content ideas, your e-commerce pet supply company can effectively reach and engage with your target audience, driving interest and subscriptions for your unique product offering.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Wine/pet treats or toys subscription box
Campaign Objectives
We are an e-commerce pet supply company offering a unique wine/pet treats or toys subscription box. We are looking to collaborate with influencers who are pet enthusiasts, pet owners, or lifestyle influencers. Ideal influencers should create engaging content such as unboxing videos, product reviews, and pet lifestyle content to promote our subscription box.
Influencer Persona
Pet enthusiasts, pet owners, lifestyle influencers
Content Themes
#PetSubscriptionBox #PetTreats #PetToys
#1
Enrichment with Bindi & Rosie
Enrichment with Bindi & Rosie
@bindisbucketlist
CA
🧩 Your canine & enrichment hub! 🧠 Learn more about your canine companions.
Followers
321.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are an e-commerce pet supply company offering a unique wine/pet treats or toys subscription box. We are looking to collaborate with influencers who are pet enthusiasts, pet owners, or lifestyle influencers. Ideal influencers should create engaging content such as unboxing videos, product reviews, and pet lifestyle content to promote our subscription box."
This influencer has a strong focus on pet-related content and a significant follower count. Their content style and tone align well with the brand's desired style, making them a good fit for the campaign.
#2
The Modern Dog Company
The Modern Dog Company
@themoderndogcompany
US
✨ Shop with us online or in store ✨ 📍 Nashville, TN
Followers
52.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are an e-commerce pet supply company offering a unique wine/pet treats or toys subscription box. We are looking to collaborate with influencers who are pet enthusiasts, pet owners, or lifestyle influencers. Ideal influencers should create engaging content such as unboxing videos, product reviews, and pet lifestyle content to promote our subscription box."
This influencer has a strong focus on pet-related content and a significant follower count. Their content style and tone align well with the brand's desired style, making them a good fit for the campaign.
#3
nanc
nanc
@nancfloress
US
📸life marbannancy0@yahoo.com💌
Followers
29.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are an e-commerce pet supply company offering a unique wine/pet treats or toys subscription box. We are looking to collaborate with influencers who are pet enthusiasts, pet owners, or lifestyle influencers. Ideal influencers should create engaging content such as unboxing videos, product reviews, and pet lifestyle content to promote our subscription box."
This influencer has a strong focus on pet-related content and a significant follower count. Their content style and tone align well with the brand's desired style, making them a good fit for the campaign.
#4
Modern Companion
Modern Companion
@moderncompanion
US
Empowering the modern pet parent. Chapin, SC 📍 Shop online👇
Followers
44.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are an e-commerce pet supply company offering a unique wine/pet treats or toys subscription box. We are looking to collaborate with influencers who are pet enthusiasts, pet owners, or lifestyle influencers. Ideal influencers should create engaging content such as unboxing videos, product reviews, and pet lifestyle content to promote our subscription box."
This influencer has a strong focus on pet-related content and a significant follower count. Their content style and tone align well with the brand's desired style, making them a good fit for the campaign.
#5
A Year of Boxes
A Year of Boxes
@UCifGdVZaOKC1PrBgmeP0kKA
US
US & Canadian subscription box reviews, products reviews, news, coupons codes, updates and box directory. http://www.ayearofboxes.com For business inquiries please email info@ayearofboxes.com
Followers
17.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"We are an e-commerce pet supply company offering a unique wine/pet treats or toys subscription box. We are looking to collaborate with influencers who are pet enthusiasts, pet owners, or lifestyle influencers. Ideal influencers should create engaging content such as unboxing videos, product reviews, and pet lifestyle content to promote our subscription box."
This influencer focuses on subscription box reviews, including pet products, and has a significant follower count. Their content style and tone align well with the brand's desired style, making them a good fit for the campaign.
#6
At Home With Bentley & Albert
At Home With Bentley & Albert
@UCC2aId4OmEOUcx1zLy-TeUQ
US
We are Bentley & Albert, two little Yorkies that love all things fun! On our channel will be filled with joy and laughs and plenty of tips from our puppy mommies Nikki from the YouTube channel At Home With. She will show you all the tips she uses to take care of us and to give us a happy home. The only thing we can teach you is how to have fun and make you laugh. Love, Bentley & Albert
Followers
17.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"We are an e-commerce pet supply company offering a unique wine/pet treats or toys subscription box. We are looking to collaborate with influencers who are pet enthusiasts, pet owners, or lifestyle influencers. Ideal influencers should create engaging content such as unboxing videos, product reviews, and pet lifestyle content to promote our subscription box."
This influencer is a good fit as they are pet enthusiasts and create engaging content featuring their pets. Their content style and tone align well with the brand's desired style, and they have a decent follower count.