Young adults, students or recent graduates, located in Regina, SK, active on Instagram/TikTok, focusing on college-related content.

Product Positioning

To effectively position a brand, product, or service in the market, it is essential to identify its unique selling propositions (USPs) and how they resonate with the target audience. For a product aimed at college students in Regina, SK, consider emphasizing affordability, convenience, and relevance to student life.

For new products, aligning them with existing trends in the market, such as sustainability or tech integration, can create a strong product/market fit. Fresh angles could include collaborations with local businesses or initiatives that support the student community, enhancing brand visibility and relatability.

Target Customers

The ideal customer profile for a marketing campaign targeting college students in Regina, SK, includes:

• Demographics: Primarily aged 18-24, enrolled in post-secondary education, diverse backgrounds.

• Psychographics: Value affordability, convenience, and social responsibility. They are tech-savvy, active on social media, and influenced by peer recommendations.

Illustrative examples of target customers:

• A first-year university student looking for budget-friendly meal options.

• A graduate student seeking tech gadgets that enhance productivity.

• A group of friends planning social events and looking for local entertainment options.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-Influencers: These influencers typically have a following of 1,000 to 10,000. They often have a more engaged audience and can create authentic connections with their followers, making them ideal for promoting products that resonate with college life.

• Local Influencers: Influencers who are based in Regina and have a strong local following can help promote products or services that cater specifically to the community, enhancing local engagement.

• Student Influencers: Current college students who share their experiences and lifestyle can effectively promote products that appeal to their peers, providing relatable content that resonates with the target audience.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Student Life Hacks: Create content that offers tips on managing finances, study techniques, or balancing social life with academics.

• Local Spotlights: Feature local businesses, events, or attractions in Regina that are popular among students, encouraging community engagement.

• Challenges and Giveaways: Host social media challenges that encourage user-generated content, such as sharing their favorite study spots or budget-friendly recipes, with the chance to win prizes.

• Collaborative Content: Partner with influencers to create vlogs or Instagram stories showcasing a day in the life of a student, integrating the product naturally into their routine.

These ideas not only promote the product but also foster a sense of community and engagement among the target audience.