Hilton Arabia is launching its new resorts and locations in November across Riyadh, Abu Dhabi, Qatar, and Dubai. To promote the launch, Hilton is focusing on Arabic-speaking social media channels and wants to collaborate with influencers who will create engaging high-quality content. **Key Details:** - **Markets:** Riyadh, Abu Dhabi, Qatar, Dubai - **Target Influencers:** - Nano influencers (10-100k followers) - Arabic-speaking influencers, expats + locals - Influencers must be based in one of the four markets - Target segments: Families and couples
Hilton Arabia's new resorts and locations in Riyadh, Abu Dhabi, Qatar, and Dubai can be positioned as premium, family-friendly, and couple-oriented destinations. The brand can leverage its reputation for luxury and high-quality service to attract affluent travelers looking for memorable experiences. Emphasizing unique local experiences, cultural immersion, and exclusive amenities will help differentiate these resorts from## Target Customers
The ideal customer profile includes:
By collaborating with the right influencers and creating engaging content, Hilton Arabia can effectively promote its new resorts and attract its target customers.