Influencers who are passionate about cannabis culture, particularly those who focus on edibles, festivals, art, music, and food. They should have a strong presence on social media platforms like Instagram, TikTok, and YouTube, and create engaging content related to hemp, CBD, THC, and cannabis edibles.

Product Positioning

The user's query focuses on cannabis edibles and a cannabis lifestyle that includes festivals, art, music, and food with a cannabis focus. This positions the product within the broader cannabis market, specifically targeting lifestyle and recreational use. The product can be positioned as a premium, lifestyle-oriented brand that not only offers cannabis edibles but also promotes a holistic cannabis experience through various cultural and social activities.

Target Customers

The ideal customer profile for this product includes:

• Young Adults (21-35 years old): Individuals who are legally allowed to consume cannabis and are interested in exploring cannabis-infused products.
• Cannabis Enthusiasts: People who are already familiar with cannabis and its various forms, including edibles, and are looking for new and exciting ways to enjoy it.
• Festival Goers and Music Lovers: Individuals who frequently attend music festivals, art shows, and other cultural events where cannabis use is prevalent.
• Foodies: People who enjoy experimenting with different types of food and are open to trying cannabis-infused culinary experiences.

Potential Influencer Matches

Cannabis Enthusiasts and Educators

These influencers focus on educating their audience about cannabis, its benefits, and various ways to consume it. They often have a deep understanding of the product and can provide valuable insights to their followers.

Lifestyle and Wellness Influencers

These influencers promote a holistic lifestyle that includes wellness practices, healthy eating, and mindfulness. They can integrate cannabis edibles into their content as part of a balanced lifestyle.

Music and Festival Influencers

These influencers are often seen at music festivals and cultural events. They can showcase the product in a fun and engaging way, highlighting its use in social settings.

Food Bloggers and Chefs

These influencers focus on culinary experiences and can create unique recipes using cannabis edibles. They can attract food enthusiasts who are curious about incorporating cannabis into their cooking.

Content Creation Ideas

Educational Content

• "Cannabis 101" Series: A series of posts or videos explaining the basics of cannabis, its benefits, and how to consume it safely.
• "Edibles Explained": Detailed content on how cannabis edibles are made, their effects, and how to dose them properly.

Lifestyle Integration

• "Day in the Life": Influencers can showcase how they incorporate cannabis edibles into their daily routine, whether it's for relaxation, creativity, or socializing.
• "Festival Essentials": Content focused on what to bring to a cannabis-friendly festival, including the featured edibles.

Culinary Creations

• "Cooking with Cannabis": Recipe videos or blog posts featuring unique dishes made with cannabis edibles.
• "Edible Reviews": Taste tests and reviews of different cannabis edibles, highlighting their flavors, effects, and overall experience.

Event Coverage

• "Live from the Festival": Real-time coverage of cannabis-friendly festivals, showcasing the product in a lively and engaging environment.
• "Behind the Scenes": Exclusive looks at how cannabis edibles are made, from sourcing ingredients to the final product.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and create a strong presence in the cannabis lifestyle market.