Pet enthusiasts, especially cat lovers, active on Instagram/YouTube/TikTok, creating content about pet care and health.

Product Positioning

The cat anti-allergy company can position itself as a solution for cat lovers who suffer from allergies but still want to enjoy the companionship of their feline friends. The brand can emphasize its unique formula or technology that effectively reduces allergens, making it easier for allergy sufferers to coexist with cats. Highlighting the product's safety for both humans and pets, as well as any scientific backing or endorsements, can further strengthen its market position.

Target Customers

The ideal customer profile includes:

• Cat Owners with Allergies: Individuals who own cats but struggle with allergies and are seeking relief without giving up their pets.
• Potential Cat Owners: People who love cats but have hesitated to adopt due to allergy concerns.
• Families with Allergic Members: Households where one or more members are allergic to cats, but others wish to have a cat as a pet.

Illustrative examples include a young professional living alone who wants a cat but is allergic, or a family with children who are eager to have a pet cat but have allergy issues.

Potential Influencer Matches

• Pet Influencers: Influencers who focus on pet care, pet products, and pet lifestyle. They can demonstrate the product's effectiveness in real-life scenarios with their own pets.

• Health and Wellness Influencers: Those who focus on allergy management and health tips. They can discuss the benefits of the product in the context of overall allergy relief strategies.

• Lifestyle Influencers: Influencers who share content about home life, family, and personal experiences. They can integrate the product into their daily routines, showcasing its impact on their quality of life.

Content Creation Ideas

• Before and After Testimonials: Videos or posts showing the difference in allergy symptoms before and after using the product, featuring real users or influencers.

• Educational Content: Infographics or videos explaining how the product works, the science behind it, and tips for managing pet allergies.

• Pet and Owner Stories: Heartwarming stories of how the product has allowed people to adopt or keep their beloved cats despite allergies.

• Interactive Q&A Sessions: Live sessions with influencers or experts discussing pet allergies and answering audience questions about the product.

These content ideas can help engage the target audience and create a buzz around the brand, potentially leading to increased awareness and sales.