Influencers who create video content about electric vehicles, located in Bangalore, targeting auto drivers.

Product Positioning

The product in question is an electric auto rickshaw, which is a sustainable and cost-effective alternative to traditional auto rickshaws. In the existing market, this product can be positioned as an eco-friendly and economical solution for auto drivers in Bangalore. The emphasis should be on the benefits of electric vehicles, such as lower operating costs, reduced environmental impact, and potential government incentives for electric vehicle adoption. Highlighting these advantages can create a strong product/market fit, especially in a city like Bangalore, which is known for its traffic congestion and pollution issues.

Target Customers

The ideal customer profile includes auto rickshaw drivers in Bangalore who are looking to reduce their operating costs and increase their earnings. These drivers are likely to be interested in the long-term savings associated with electric vehicles, as well as any incentives or subsidies offered by the government. Examples of target customers include:

• Auto drivers who frequently operate in high-traffic areas and are looking for a more efficient vehicle.
• Drivers who are environmentally conscious and want to contribute to reducing pollution.
• Younger drivers who are open to adopting new technologies and innovations in the transportation sector.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Automobile Enthusiasts: Influencers who specialize in automotive content and have a strong following among vehicle enthusiasts. They can create engaging content that highlights the technical and economic benefits of electric auto rickshaws.

• Local Influencers in Bangalore: Influencers who have a significant presence in Bangalore and can connect with the local audience. They can create content that resonates with the daily experiences of auto drivers in the city.

• Sustainability Advocates: Influencers who focus on eco-friendly and sustainable living. They can emphasize the environmental benefits of switching to electric vehicles, appealing to drivers who are environmentally conscious.

Content Creation Ideas

To promote the electric auto rickshaw effectively, consider the following content ideas:

• Test Drive Vlogs: Influencers can document their experience taking a test drive in the electric auto rickshaw, highlighting its features, performance, and cost savings.

• Cost Comparison Videos: Create content that compares the operating costs of traditional auto rickshaws with electric ones, showcasing potential savings for drivers.

• Driver Testimonials: Share stories and testimonials from auto drivers who have already made the switch to electric rickshaws, focusing on their positive experiences and benefits.

• Environmental Impact Stories: Develop content that illustrates the positive environmental impact of using electric vehicles, appealing to the audience's sense of responsibility towards the environment.

These content ideas can help create awareness and interest among the target audience, ultimately encouraging them to consider taking a test drive and potentially adopting the electric auto rickshaw.