Food bloggers or chefs in Morocco, active on Instagram, YouTube, or TikTok, creating engaging content.

Product Positioning

The eCommerce store is focused on the food and kitchen niche, which suggests products related to cooking, kitchenware, or gourmet food items. In the Moroccan market, these products can be positioned as essential tools for enhancing culinary experiences, emphasizing quality, innovation, and cultural relevance. Highlighting the blend of traditional Moroccan cuisine with modern cooking techniques could create a unique selling proposition. This approach can both local consumers who appreciate their culinary heritage and international audiences interested in Moroccan cuisine.

Target Customers

The ideal customer profile includes:

• Home Cooks and Food Enthusiasts: Individuals who enjoy cooking and experimenting with new recipes, particularly those interested in Moroccan cuisine.
• Young Professionals and Families: People looking for convenient and high-quality kitchen products to simplify meal preparation.
• Food Bloggers and Culinary Influencers: Those who actively share their cooking experiences and are interested in showcasing new kitchen products.

Illustrative examples include a young Moroccan couple setting up their first home, a food blogger specializing in North African cuisine, or a professional chef looking to incorporate Moroccan flavors into their menu.

Potential Influencer Matches

• Local Food Bloggers: Influencers who focus on Moroccan cuisine and have a strong following in the region. They can provide authentic reviews and demonstrate product usage in traditional recipes.
• Culinary Experts and Chefs: Professionals who can endorse the products through cooking demonstrations and workshops, appealing to both amateur and professional cooks.
• Lifestyle Influencers: Those who cover home and lifestyle topics, including kitchen organization and meal prep, can reach a broader audience interested in home improvement and cooking.

These influencers can effectively reach the target customers by showcasing the products in real-life cooking scenarios, sharing personal testimonials, and engaging with their audience through interactive content.

Content Creation Ideas

• Recipe Tutorials: Create step-by-step video tutorials featuring traditional Moroccan dishes using the products. This content can be shared on social media platforms and blogs.
• Product Reviews and Unboxings: Influencers can share their first impressions and detailed reviews of the products, highlighting their features and benefits.
• Cooking Challenges: Organize a cooking challenge where influencers create unique recipes using the products, encouraging audience participation and engagement.
• Cultural Cooking Series: Develop a series that explores the cultural significance of Moroccan cuisine, incorporating the products as essential tools for authentic cooking experiences.

These content ideas aim to engage the audience, showcase the products' versatility, and enhance brand visibility in the Moroccan market.