Sports personalities with a strong presence on Instagram, Twitter, and TikTok, targeting Gen Z DFS sports fans in the USA. They should create engaging NFL and NBA content and have a loyal, engaged following.

Product Positioning

Dabble Fantasy is positioned as a dynamic platform catering to Gen Z sports fans who are engaged in daily fantasy sports (DFS) and have an interest in sports betting. The focus on NFL and NBA aligns with popular sports interests in the United States, particularly among younger audiences. The brand can leverage its appeal by emphasizing the excitement and community aspects of DFS, positioning itself as a modern, interactive, and social way to engage with sports.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Passionate about NFL and NBA, with a keen interest in sports betting and fantasy sports.
• Behavior: Highly active on social media platforms, particularly Instagram, Twitter, and TikTok.
• Location: Based in the United States.
• Engagement: Enjoys interactive and community-driven experiences, values authenticity and relatability in content.

Illustrative examples include college students who participate in fantasy leagues, young professionals who follow sports influencers, and social media-savvy sports enthusiasts.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Sports Enthusiasts: Influencers who regularly discuss NFL and NBA topics, providing insights, game analyses, and predictions. They can engage the audience with their expertise and passion for sports.

• Lifestyle Influencers with a Sports Focus: These influencers blend lifestyle content with sports, appealing to Gen Z's interest in both personal and sports-related content. They can create relatable and engaging narratives around sports events.

• Content Creators on Instagram, Twitter, and TikTok: Influencers who have a strong presence on these platforms and create engaging video content. They can leverage their storytelling skills to highlight the excitement of DFS and sports betting.

• Emerging Sports Personalities: Up-and-coming sports commentators or analysts who are building a loyal following. They can offer fresh perspectives and connect with audiences looking for new voices in sports media.

Content Creation Ideas

To resonate with the target audience and potentially go viral, consider the following content ideas:

• Game Day Challenges: Create interactive challenges or contests related to NFL and NBA games, encouraging followers to participate and share their predictions or fantasy lineups.

• Behind-the-Scenes Content: Collaborate with influencers to provide exclusive behind-the-scenes looks at sports events, player interviews, or fantasy draft strategies.

• Live Q&A Sessions: Host live sessions with influencers where they answer questions about DFS strategies, sports betting tips, or upcoming games, fostering real-time engagement.

• Highlight Reels and Recaps: Share engaging highlight reels or recaps of recent games, focusing on key moments and player performances, with commentary from influencers.

• User-Generated Content Campaigns: Encourage followers to share their own DFS experiences or game day setups, using a branded hashtag to build community and increase brand visibility.