Gen Z influencers who are politically engaged and critical of both major US political parties. They should be active on TikTok, Instagram, or YouTube and create content that includes political commentary, analysis, and possibly satire.

Product Positioning

The user's query does not specify a particular product or service. However, given the interest in influencers who are critical of both Republicans and Democrats, it can be inferred that the product or service might appeal to a politically independent or centrist audience. This could include products or services that emphasize neutrality, critical thinking, or non-partisan values. Examples might include educational platforms, news outlets, lifestyle brands, or tech products that promote open dialogue and critical analysis.

Target Customers

The ideal customer profile would likely be Gen Z or younger individuals who are politically aware but disillusioned with traditional party politics. These customers value authenticity, critical thinking, and independent viewpoints. They are likely to be active on social media platforms and engage with content that challenges the status quo.

Illustrative Examples:

• A 20-year-old college student majoring in political science who follows independent news sources and participates in campus debates.
• A 17-year-old high school student who is active on social media, sharing and discussing political memes and commentary.
• A 22-year-old recent graduate who is starting their career and values brands that align with their independent and critical mindset.

Potential Influencer Matches

Types of Influencers:

1. Political Commentators: Influencers who provide balanced and critical analysis of both major political parties. They often have a following that values independent thought and critical perspectives.
2. Lifestyle Influencers: Young influencers who focus on lifestyle content but occasionally share their political views, especially those that critique both sides of the political spectrum.
3. Educational Content Creators: Influencers who create content around education, critical thinking, and independent research. They often appeal to a younger audience interested in learning and questioning established norms.

Enriched Requirements:

• US-based influencers
• Gen Z or younger
• Critical of both Republicans and Democrats

Content Creation Ideas

General Ideas:

1. Debate Series: Host a series of debates or discussions where influencers critically analyze policies from both parties.
2. Q&A Sessions: Influencers can host live Q&A sessions where they discuss their views on current political issues and why they critique both sides.
3. Educational Videos: Create content that educates viewers on the importance of critical thinking and independent research in politics.

Creative Ideas:

1. Meme Campaign: Develop a meme campaign that humorously critiques both political parties, encouraging followers to share and engage.
2. Challenge Series: Launch a challenge where followers share their own critical views on political issues, with influencers highlighting the best submissions.
3. Interactive Polls: Use social media polls to engage the audience in discussions about political issues, with influencers providing their critical take on the results.

By leveraging influencers who align with these criteria, the campaign can effectively reach and engage a politically aware and independent-minded Gen Z audience.