Influencers who focus on deals, discounts, shopping, or lifestyle content. They should have an engaged audience interested in finding great deals and saving money.

Product Positioning

MAC.BID offers customers the opportunity to purchase items at 80% off retail prices. This significant discount positions MAC.BID as a value-driven platform, appealing to budget-conscious consumers who are looking for high-quality products at a fraction of the cost. The brand can be positioned as a go-to destination for savvy shoppers who enjoy finding great deals and discounts on a variety of items.

Target Customers

The ideal customer profile for MAC.BID includes:

• Bargain Hunters: Individuals who are always on the lookout for the best deals and discounts.
• Young Adults and Students: People who may have limited disposable income and are looking for affordable shopping options.
• Families: Households that need to stretch their budget and are interested in saving money on everyday purchases.
• Online Shoppers: Consumers who prefer the convenience of shopping online and are attracted to the idea of getting significant discounts.

Illustrative examples:

• A college student looking to furnish their dorm room on a budget.
• A young professional seeking stylish yet affordable clothing and accessories.
• A parent shopping for back-to-school supplies and clothing for their children.

Potential Influencer Matches

Bargain and Deal Influencers

These influencers specialize in finding and sharing the best deals and discounts with their followers. They can effectively promote MAC.BID by highlighting the significant savings available on the platform.

Lifestyle and Budgeting Influencers

Influencers who focus on living a stylish and fulfilling life on a budget can resonate well with MAC.BID's target audience. They can create content around how to make the most of the discounts offered by MAC.BID.

Fashion and Beauty Influencers

Given that MAC.BID likely offers a range of products, including fashion and beauty items, influencers in this niche can showcase how to achieve trendy looks without breaking the bank.

Family and Parenting Influencers

These influencers can appeal to families looking to save money on household items, children's clothing, and other essentials. They can create content around family budgeting and smart shopping tips.

Content Creation Ideas

General Ideas

• Unboxing Videos: Influencers can create unboxing videos showcasing the items they purchased from MAC.BID and emphasizing the savings.
• Haul Videos: Influencers can do haul videos where they show a collection of items bought from MAC.BID, discussing the quality and the discounts they received.
• Comparison Posts: Influencers can compare the prices of items on MAC.BID with their retail prices, highlighting the significant savings.

Creative Ideas

• "Shop with Me" Vlogs: Influencers can take their followers on a virtual shopping trip on MAC.BID, showing how to navigate the site and find the best deals.
• Budget Challenges: Influencers can set a budget (e.g., $100) and challenge themselves to see how many items they can purchase from MAC.BID within that budget.
• Seasonal Shopping Guides: Influencers can create seasonal shopping guides (e.g., back-to-school, holiday shopping) featuring items from MAC.BID and emphasizing the cost savings.
• Before and After Transformations: Influencers can show before and after transformations using products purchased from MAC.BID, such as home decor or fashion makeovers.

By leveraging these types of influencers and content ideas, MAC.BID can effectively reach and engage its target audience, driving traffic and sales to the platform.