Influencers based in Delhi with a large following (2M+). They should be active on social media platforms like Instagram, TikTok, or YouTube and create engaging content that resonates with a broad audience.

Product Positioning

The query does not specify a particular product or service. However, given the request for influencers with 2M+ followers in Delhi, we can infer that the campaign is likely targeting a broad audience within the Delhi region. The product or service could be positioned as something that appeals to a large and diverse urban population, such as fashion, lifestyle, technology, or food and beverage.

Target Customers

Without specific details on the product, we can generalize the target customers as follows:

• Demographics: Primarily young adults aged 18-35, both male and female, residing in Delhi.
• Interests: Fashion, lifestyle, technology, food, travel, and entertainment.
• Behavior: Active on social media platforms, follows trends, and engages with influencer content.

Illustrative examples of target customers:

1. A 25-year-old female fashion enthusiast who follows top fashion influencers for style inspiration.
2. A 30-year-old male tech-savvy individual who looks for the latest gadget reviews and tech news.
3. A 22-year-old foodie who enjoys discovering new restaurants and food trends in Delhi.

Potential Influencer Matches

Based on the target customers, the following types of influencers would be suitable for promoting the product:

1. Fashion Influencers: Influencers who focus on fashion and style can help reach young adults interested in the latest trends. They can showcase the product through outfit posts, styling tips, and fashion hauls.
2. Lifestyle Influencers: These influencers cover a broad range of topics, including travel, fitness, and daily routines. They can integrate the product into their everyday life content, making it relatable to their followers.
3. Tech Influencers: For products related to technology, tech influencers can provide in-depth reviews, unboxings, and tutorials, appealing to tech enthusiasts.
4. Food Influencers: If the product is related to food and beverage, food influencers can create engaging content such as recipe videos, restaurant reviews, and food challenges.

Content Creation Ideas

Here are some content ideas that align with the brand and have the potential to go viral:

1. Fashion Influencers:

   • "Outfit of the Day" posts featuring the product.
   • Styling challenges where the influencer creates multiple looks using the product.
   • Collaborations with other fashion influencers for joint photoshoots or styling videos.

2. Lifestyle Influencers:

   • Daily vlogs incorporating the product into their routine.
   • "A Day in My Life" videos showcasing how the product fits into their lifestyle.
   • Giveaways and contests to engage followers and increase product visibility.

3. Tech Influencers:

   • Unboxing and first impressions videos.
   • In-depth reviews highlighting the product's features and benefits.
   • Comparison videos with similar products to showcase its unique selling points.

4. Food Influencers:

   • Recipe videos using the product as a key ingredient.
   • Restaurant reviews featuring the product if it's available in eateries.
   • Food challenges or taste tests to create engaging and entertaining content.

By leveraging these influencer types and content ideas, the marketing campaign can effectively reach and engage the target audience in Delhi.