Interior designers or architects with less than 1000 followers in India, creating content on design tips and home improvement.

Product Positioning

The focus is on interior designers and architects in India with a smaller following, which suggests a niche market approach. The brand or service could be positioned as a boutique or specialized offering, appealing to those who value personalized and unique design solutions. This positioning can leverage the exclusivity and authenticity associated with smaller, emerging influencers who are likely to have a more engaged and loyal audience.

Target Customers

The ideal customer profile would include individuals or businesses looking for bespoke interior design or architectural services. These customers are likely to be:

• Young professionals or newlyweds setting up their first home
• Small business owners looking to design or redesign their office spaces
• Homeowners interested in unique and personalized design solutions
• Individuals interested in sustainable and innovative design practices

Potential Influencer Matches

Given the niche focus, micro-influencers with a following of less than 1,000 in the interior design and architecture space in India would be ideal. These influencers are likely to have a strong connection with their audience, providing authentic and relatable content. They can effectively reach the target customers by showcasing real-life projects, offering design tips, and sharing personal stories related to design and architecture.

Content Creation Ideas

• Before and After Transformations: Showcase the transformation of spaces through detailed before and after images or videos, highlighting the design process and the final outcome.

• Design Tips and Tricks: Share practical and easy-to-implement design tips that followers can apply in their own spaces.

• Behind-the-Scenes: Offer a glimpse into the day-to-day life of an interior designer or architect, including site visits, client meetings, and design brainstorming sessions.

• Sustainable Design Practices: Create content around eco-friendly and sustainable design solutions, appealing to environmentally conscious customers.

• Interactive Q&A Sessions: Host live sessions where followers can ask questions about design challenges they face, providing personalized advice and solutions.