Melbourne-based lifestyle influencers focusing on love life, dating, and inspiration. Ideal candidates are relatable content creators active on Instagram and TikTok, creating engaging and authentic content.

Product Positioning

The brand or service appears to be centered around lifestyle, love life, dating, and inspirational content. In the existing market, this can be positioned as a source of motivation and guidance for individuals seeking to improve their personal lives and relationships. The brand can leverage the growing interest in self-improvement and personal development, particularly among young adults and millennials who are navigating the complexities of modern relationships.

Target Customers

The ideal customer profile would likely include:

• Young adults and millennials aged 18-35 who are interested in lifestyle and relationship content.
• Individuals who are actively seeking advice and inspiration for their love lives and personal growth.
• People living in urban areas, particularly in Melbourne, who are engaged with social media and digital content.

Illustrative examples include:

• A 25-year-old professional living in Melbourne who follows lifestyle and relationship influencers for tips and inspiration.
• A university student interested in personal development and looking for motivational content to improve their dating life.

Potential Influencer Matches

Suitable influencers for promoting this brand could include:

• Lifestyle Influencers: These influencers can share content related to daily routines, personal growth, and relationship advice, resonating with the target audience's interests.

• Dating and Relationship Coaches: Experts in the field who can provide credible advice and tips, appealing to those seeking guidance in their love lives.

• Inspirational Figures: Individuals who have overcome personal challenges and can share motivational stories, inspiring the audience to pursue their own personal growth.

Content Creation Ideas

• Personal Stories and Testimonials: Share real-life stories of individuals who have transformed their love lives or personal growth journeys, providing relatable and inspiring content.

• Tips and Advice Series: Create a series of short videos or posts offering practical tips on dating, relationships, and self-improvement.

• Interactive Q&A Sessions: Host live sessions where influencers answer audience questions about lifestyle and relationships, fostering engagement and community building.

• Collaborative Challenges: Partner with influencers to create challenges that encourage followers to take actionable steps towards improving their love lives or personal development, with the potential to go viral through user-generated content.