a luxury cashmere brand that sells high quality cashmere pashminas and cashmere throws. quite expensive.
The brand specializes in luxury cashmere products, specifically high-quality cashmere pashminas and cashmere throws. Given the premium nature and high price point of these items, the brand should position itself as a purveyor of exclusive, timeless, and sophisticated luxury. Emphasizing the craftsmanship, quality of materials, and the exclusivity of the products will appeal to discerning customers who value luxury and are willing to invest in high-end items.
The ideal customer profile for this luxury cashmere brand includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and position itself as a leader in the luxury cashmere market.