موجز
Given a rebranding of mountain dew targeting maximalists, the outdoors, and good times gathering.
Influencers who are active in outdoor activities, social events, and have a maximalist lifestyle. They should be energetic, adventurous, and have a vibrant personality. They should have a strong presence on Instagram, TikTok, and YouTube.
تحليل بحثي
Mountain Dew is undergoing a rebranding to target maximalists, the outdoors, and good times gathering. This suggests a focus on high-energy, adventurous lifestyles, and social experiences. The brand can be positioned as the go-to beverage for thrill-seekers and social enthusiasts who enjoy outdoor activities and vibrant gatherings. Emphasizing the bold flavors and energizing qualities of Mountain Dew can resonate well with this audience.
The ideal customer profile for this rebranding includes:
- Maximalists: Individuals who embrace bold, vibrant, and adventurous lifestyles. They are likely to be young adults who enjoy standing out and making a statement.
- Outdoor Enthusiasts: People who love outdoor activities such as hiking, camping, mountain biking, and extreme sports. They value experiences and the thrill of adventure.
- Social Gatherers: Individuals who enjoy socializing and organizing or attending gatherings, parties, and events. They appreciate good times with friends and are often the life of the party.
Illustrative examples:
- A 25-year-old adventure blogger who documents their extreme sports experiences.
- A group of friends who regularly organize outdoor camping trips and share their experiences on social media.
- A young professional who hosts weekend parties and enjoys trying new, bold flavors in beverages.
To effectively reach the target customers, consider collaborating with the following types of influencers:
- Adventure and Extreme Sports Influencers: These influencers can showcase Mountain Dew as the perfect companion for their high-energy activities. Their followers are likely to be thrill-seekers and outdoor enthusiasts.
- Outdoor Lifestyle Bloggers/Vloggers: Influencers who focus on hiking, camping, and other outdoor activities can highlight Mountain Dew as a refreshing and energizing drink for their adventures.
- Social Media Party Hosts: Influencers known for organizing and attending social gatherings can promote Mountain Dew as the ultimate beverage for good times and social events.
To align with the brand and have the potential to go viral, consider the following content topics and ideas:
- Adventure Challenges: Create a series of challenges where influencers take on extreme sports or outdoor activities with Mountain Dew as their fuel. Encourage followers to participate and share their own experiences.
- Outdoor Adventure Series: Collaborate with outdoor lifestyle influencers to create a video series documenting their adventures with Mountain Dew. Highlight the product's refreshing qualities in various outdoor settings.
- Party and Gathering Themes: Partner with social media party hosts to create themed gatherings featuring Mountain Dew. Showcase creative ways to incorporate the beverage into party recipes and activities.
- User-Generated Content Campaigns: Encourage followers to share their own bold and adventurous moments with Mountain Dew using a specific hashtag. Feature the best content on the brand's social media channels.
By leveraging these strategies, Mountain Dew can effectively reach and engage its target audience, reinforcing its new brand positioning.
قائمة المؤثرين المنسقة - البحث جارٍ
#1.asale baharestan
@asale baharestan
Hematyar Apiary 😍🐝🐝
Beekeeping is not a job, it is a love 😊❤️❤️🍯🐝🐝🇺🇸
Followers:
1.3K|
Micro Influencer
Engagement Rate:
3.5%
Avg. View:
541
Location:
United States
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer uses tags like #goodvibes and #goodtimes, which align with the brand's focus on good times gathering. However, the lack of subscriber count and detailed content style makes it hard to assess their fit fully.
#2.REVEREND CUSS CREEP
@REVEREND CUSS CREEP
CUSS CREEP LLC
22200 W. 11 Mile
PO BOX 2768
Southfield, MI 48037
Followers:
914.0K|
Macro Influencer
Engagement Rate:
4.1%
Avg. View:
462442
Location:
US
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer has a large following and uses tags like #goodtimes, but the content is focused on a specific TV show, which does not align with the brand's focus on outdoor adventures and social gatherings.
#3.Country Paradise
@Country Paradise
Welcome to Paradise 🌴
Your Home For The Best Country Music With Lyrics! All videos will be a lyric video with closed captions (CC) and have lyrics in the description.
For all inquiries see email below.
Followers:
775.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
0
Location:
US
مناسب ل"Maximalists, outdoors, and social gatherings"
The channel focuses on country music with lyrics, which does not align with the brand's focus on outdoor adventures and social gatherings. The content style and audience are not a good match for the campaign.
#4.Hollywood Inside
@Hollywood Inside
Welcome to my channel guys. All these videos on this channel are mine. I make these videos myself by putting alot of time and effort and i hope you enjoy my videos. I make videos related to Movies & TV shows. Here i tell my audience how old movies & tv shows cast have changed over the years
For business or copyright claims:
Email📧: Hollywoodinside200@gmail.com
CHANNEL WORTH: $50K
MILESTONES:
10k Subscribers - 21 | 01 | 2024
20k Subscribers - ???
Followers:
11.0K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
890
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
This influencer focuses on movies and TV shows, which does not align with the brand's focus on outdoor adventures and social gatherings. Their content style and audience are not a good match for the campaign.
#5.jhonyfilmz
@jhonyfilmz
Film & TV Content
cinema enthusiast.
⇃ letterboxd🎬 ⇂
Followers:
58.7K|
Micro Influencer
Engagement Rate:
64.1%
Avg. View:
221515
Location:
BR
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer's content is focused on a specific movie, which does not align with the brand's focus on outdoor adventures and social gatherings. The content style and audience are not a good match for the campaign.
#6.ACI WRAPS
@ACI WRAPS
@aci_dynamix #WrapShop “Est. 2014”⚔️
• Give us a call! 🤙🏼 203-463-8741
• Located in Seymour, CT📍
• Follow! @rally2give 🏁
Followers:
19.0K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
5677
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer's content focuses on car rallies and driving, which does not align with the brand's focus on outdoor adventures and social gatherings. The content style and audience are not a good match for the campaign.
#7.claire ◡̈
@claire ◡̈
✾ ✿ ✾
Followers:
273|
Nano Influencer
Engagement Rate:
NaN%
Avg. View:
NaN
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer's content focuses on music concerts, which does not align with the brand's focus on outdoor adventures and social gatherings. The content style and audience are not a good match for the campaign.
#8.Rose
@Rose
Sharing educational, interesting and funny things from around the Web.
Followers:
8.8K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
51
Location:
US
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer's content style and tone are not clearly defined, and there is no indication of outdoor activities or social gatherings. The lack of a strong presence and specific content makes it difficult to align with the brand's campaign.
#9.Jamie xx
@Jamie xx
Followers:
235.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
32716
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
The channel lacks a clear description and content style, making it difficult to assess its alignment with the brand's campaign. There is no indication of outdoor activities or social gatherings.
#10.90sBaby
@90sBaby
Millennials ✌️
90s & 2000s RaisedMe
Insta:90sraisedmee
❤️🌈🎥🎶
Followers:
6.9K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
705
Location:
US
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer's content style and tone are not clearly defined, and there is no indication of outdoor activities or social gatherings. The lack of a strong presence and specific content makes it difficult to align with the brand's campaign.
#11.DeVinCheez 🥴
@DeVinCheez 🥴
A 🤏🏽 of FUN in every post
Business Inquiries: devincheeztv@gmail.com
Followers:
37.4K|
Micro Influencer
Engagement Rate:
16.1%
Avg. View:
56604
Location:
US
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer's content style and tone are not clearly defined, and there is no indication of outdoor activities or social gatherings. The lack of a strong presence and specific content makes it difficult to align with the brand's campaign.
#12.Efkay Da Shiqwan - Topic
@Efkay Da Shiqwan - Topic
Followers:
2.3K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
657
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
The channel lacks a clear description and content style, making it difficult to assess its alignment with the brand's campaign. There is no indication of outdoor activities or social gatherings.
#13.The Forever Frame
@The Forever Frame
Always cherish your best moments 🖼
Get it here👇
Followers:
59.7K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
18817
Location:
US
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer's content style and tone are not clearly defined, and there is no indication of outdoor activities or social gatherings. The lack of a strong presence and specific content makes it difficult to align with the brand's campaign.
#14.TheJacksonsVEVO
@TheJacksonsVEVO
Followers:
101.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
0
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
The channel lacks a clear description and content style, making it difficult to assess its alignment with the brand's campaign. There is no indication of outdoor activities or social gatherings.
#15.MASTER MUSIC BOX
@MASTER MUSIC BOX
Followers:
95.1K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
25289
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
The channel lacks a clear description and content style, making it difficult to assess its alignment with the brand's campaign. There is no indication of outdoor activities or social gatherings.
#16.✨LA MIA | 米娅✨
@✨LA MIA | 米娅✨
designer ➡️Beijing Central Academy of fine arts 🎓
▫️Algerian 🇩 Chinese 🇨
▫️love Traveling 🌍✈🇨🇳🇩🇿🇬🇧🇮🇩🇲🇾🇻🇳🇭🇰🇲🇴
▫️My #chinesedz 💮
Followers:
3.9K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
706
Location:
Algeria
مناسب ل"Maximalists, outdoors, and social gatherings"
The influencer's content style and tone are not clearly defined, and there is no indication of outdoor activities or social gatherings. The lack of a strong presence and specific content makes it difficult to align with the brand's campaign.
#17.Dua Lipa
@Dua Lipa
The official YouTube channel for Dua Lipa.
Born and raised in London to Kosovar-Albanian parents, Dua Lipa signed to Warner Records in 2015 releasing her self titled debut in 2017 which featured the hit singles, 'Be The One', 'IDGAF', 'Hotter Than Hell' & her first UK #1 hit 'New Rules'.
Critical success soon followed as Dua Lipa picked up Brit Awards for 'Best Female Solo Artist' and 'Best British Breakthrough Act' as well as Grammy Awards for 'Best New Artist' and 'Best Dance Recording' for the track 'Electricity' in collaboration with Silk City.
Her second internationally acclaimed studio album 'Future Nostalgia' was released in 2020 and included the hit singles 'Don't Start Now, 'Break My Heart', 'Hallucinate' and 'Levitating', with the remix album 'Club Future Nostalgia' following shortly after featuring guest appearances from 'Blackpink', 'Missy Elliott', 'Madonna' and 'Gwen Stefani'.
Followers:
23.7M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
374400
Location:
GB
مناسب ل"Maximalists, outdoors, and social gatherings"
This is an official account for a music artist, not an individual influencer. The content is focused on music rather than outdoor activities or social gatherings, making it a poor fit for the campaign.
#18.The Norman Lear Effect
@The Norman Lear Effect
Welcome to the official channel of The Norman Lear Effect!
Discover the most iconic sitcoms of our time and the man behind them, Norman Lear. All In the Family, Sanford and Son, One Day at a Time, The Jeffersons, Good Times, and Maude (to name a few) were broadcast into living rooms around the world, leaving an indelible mark on the hearts and minds of generations. Lear’s series often placed difficult conversations in front of audiences, which left them laughing, crying, and hungry for more. The Norman Lear Effect celebrates the work and impact of Norman Lear’s shows from the Sony Pictures Entertainment catalog.
Find out below where you can watch full episodes of all your favorite Normal Lear shows!
Watch all seasons of All In The Family on Amazon
Watch all seasons of One Day At a Time on Amazon
Watch all seasons of Maude on Amazon
Watch all seasons of Good Times on Peacock
Watch all seasons of The Jeffersons on the Starz app
Watch all seasons of Sanford and Son on the Starz app
Followers:
231.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
4944
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
This is an official account for a brand, not an individual influencer. The content is focused on sitcoms and TV shows, which does not align with the brand's focus on outdoor adventures and social gatherings.
#19.EllaEyreVEVO
@EllaEyreVEVO
Quarter Life Crisis out now: https://EllaEyre.lnk.to/QLCID
Official Website
http://www.ellaeyre.com/
Instagram
http://instagram.com/ellaeyre
Twitter
http://twitter.com/EllaEyre
Facebook
https://www.facebook.com/thisisella
Followers:
274.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
0
Location:
مناسب ل"Maximalists, outdoors, and social gatherings"
This is an official account for a music artist, not an individual influencer. The content is focused on music rather than outdoor activities or social gatherings, making it a poor fit for the campaign.
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