Micro and nano influencers based in Austin, Texas, with a focus on mental health and wellness. They should create engaging and informative content related to mental health awareness.

Product Positioning

Anew Era TMS & Psychiatry is a mental health service provider located in Austin, Texas. The brand can be positioned as a leading provider of innovative mental health treatments, including Transcranial Magnetic Stimulation (TMS) and psychiatric services. The 30-day mental health challenge campaign can be positioned as a community-driven initiative aimed at promoting mental well-being, reducing stigma, and encouraging individuals to seek professional help when needed.

Target Customers

The ideal customer profile for this campaign includes:

• Young Adults (18-35 years old): This group is highly active on social media and is more open to discussing mental health issues. They are likely to participate in challenges and share their experiences online.
• Professionals (25-45 years old): Individuals in this age group may be dealing with work-related stress and mental health issues. They are likely to be interested in practical tips and professional advice on managing mental health.
• Parents and Caregivers: This group is concerned about the mental well-being of their families and themselves. They are likely to engage with content that offers support and resources for mental health.

Potential Influencer Matches

Micro-Influencers (1,000 - 100,000 followers)

• Mental Health Advocates: Influencers who regularly discuss mental health topics and have a dedicated following interested in mental well-being.
• Local Austin Influencers: Influencers based in Austin, Texas, who can create a sense of community and local engagement.
• Lifestyle Bloggers: Influencers who focus on wellness, self-care, and personal development.

Nano-Influencers (less than 1,000 followers)

• Personal Stories: Individuals who share their personal mental health journeys and have a small but engaged audience.
• Community Leaders: Local community figures who can influence their immediate social circles and encourage participation in the challenge.

Content Creation Ideas

General Ideas

• Daily Mental Health Tips: Share practical tips and advice for improving mental health each day of the challenge.
• Personal Stories: Encourage influencers to share their own mental health journeys and how they manage their well-being.
• Interactive Q&A Sessions: Host live sessions where influencers answer questions about mental health and provide support.

Creative Ideas

• Challenge Prompts: Create daily prompts that encourage participants to engage in activities that promote mental well-being, such as journaling, meditation, or physical exercise.
• Collaborative Content: Partner with influencers to create collaborative videos or posts that discuss different aspects of mental health.
• User-Generated Content: Encourage participants to share their progress and experiences using a specific hashtag, and feature their content on the brand's social media channels.

By leveraging the influence of micro and nano influencers, Anew Era TMS & Psychiatry can create a highly engaging and impactful 30-day mental health challenge campaign that resonates with the target audience and promotes mental well-being in the community.