Micro-influencers with a passion for Asian literature, aged 25-45, who love qipao and are active on Instagram or YouTube.

Product Positioning

The product or service in question appears to be related to Asian literature, with a focus on books, book clubs, historical stories, and non-fiction memoirs. This niche can be positioned as a cultural and educational experience, appealing to readers who are interested in exploring diverse narratives and historical contexts. The brand can emphasize the richness of Asian literature and its ability to offer unique perspectives and insights into history and culture. By highlighting the authenticity and depth of these stories, the brand can differentiate itself in the market.

Target Customers

The ideal customer profile includes individuals aged 25-45 who have a keen interest in literature, particularly Asian literature, historical stories, and non-fiction memoirs. These customers are likely to be avid readers who enjoy participating in book clubs and sharing book reviews. They may also have an appreciation for cultural attire, such as the qipao, indicating an interest in cultural heritage and traditions. Examples of target customers include:

• A 30-year-old book club member who enjoys reading historical fiction and non-fiction memoirs.
• A 40-year-old literature enthusiast who frequently shares book reviews on social media.
• A 28-year-old cultural studies student with a passion for Asian history and literature.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers in Literature: These influencers have a dedicated following of book lovers and can provide authentic recommendations and reviews. They can engage their audience with discussions on Asian literature and historical stories.

• Cultural Enthusiasts: Influencers who focus on cultural heritage and traditional attire, such as the qipao, can connect with audiences interested in cultural narratives and history.

• Book Club Leaders: Influencers who organize or participate in book clubs can facilitate discussions and promote the brand's offerings to a community of engaged readers.

Content Creation Ideas

To align with the brand and capture the interest of the target audience, consider the following content ideas:

• Book Review Series: Collaborate with influencers to create a series of in-depth book reviews focusing on Asian literature and historical stories. This can include video reviews, blog posts, or social media posts.

• Cultural Storytelling: Develop content that explores the cultural and historical contexts of the books, perhaps through interviews with authors or experts in Asian history.

• Virtual Book Club Events: Host virtual book club meetings where influencers lead discussions on selected books, encouraging audience participation and engagement.

• Qipao and Literature: Create content that highlights the connection between traditional attire like the qipao and the stories within the books, perhaps through fashion and literature collaborations.

These content ideas can help create a vibrant and engaging community around the brand, fostering a deeper connection with the target audience.