Micro influencers who are kids or focus on kids' content, based in India, and create engaging craft-related content.

Product Positioning

Hobby India is a craft company, which suggests that it offers products related to arts and crafts. In the Indian market, arts and crafts have a significant appeal, especially among children and parents who encourage creative activities. The brand can position itself as a provider of high-quality, engaging, and educational craft products that foster creativity and skill development in children.

Target Customers

The ideal customer profile for Hobby India would include:

• Parents: Particularly those who are interested in educational and creative activities for their children.
• Children: Specifically, those who enjoy arts and crafts as a hobby.
• Schools and Educational Institutions: Looking for craft supplies for their art classes and extracurricular activities.
• Craft Enthusiasts: Individuals who are passionate about crafting and DIY projects.

Illustrative examples:

• A mother looking for engaging activities to keep her children occupied during weekends.
• A school teacher searching for craft supplies for her classroom.
• A young child who loves making handmade cards and decorations.

Potential Influencer Matches

Given the target audience and the nature of the product, the following types of influencers would be suitable:

Micro Influencers

• Parenting Bloggers/Vloggers: These influencers often share tips and activities for children, making them ideal for promoting craft products.
• Educational Content Creators: Influencers who focus on educational content for children can highlight the educational benefits of crafting.
• DIY and Craft Enthusiasts: Influencers who specialize in DIY projects and crafts can showcase the versatility and quality of Hobby India's products.

Kids Influencers

• Young Craft Enthusiasts: Children who have a following for their craft projects can demonstrate the use of Hobby India's products in a relatable way.
• Toy Reviewers: Kids who review toys and craft kits can include Hobby India's products in their reviews.

Content Creation Ideas

To effectively promote Hobby India's craft products, consider the following content ideas:

General Ideas

• Product Tutorials: Step-by-step guides on how to use the craft products to create various projects.
• Unboxing Videos: Showcasing the excitement of receiving and opening a craft kit from Hobby India.
• Craft Challenges: Engaging the audience with fun challenges using Hobby India's products.

Creative Ideas

• Seasonal Crafts: Creating themed crafts for festivals and holidays, such as Diwali decorations or Christmas ornaments.
• Collaborative Projects: Partnering with multiple influencers to create a large-scale craft project.
• Educational Series: A series of videos or posts that highlight the educational benefits of crafting, such as improving fine motor skills and creativity.

By collaborating with the right influencers and creating engaging content, Hobby India can effectively reach its target audience and establish a strong presence in the market.