Influencers who are based in NYC and are active in the lifestyle, athlete, fashion, or NYC-specific niches. They should have a diverse following and create engaging content that resonates with their audience. Influencers should not follow vegan, vegetarian, gluten-free, or dairy-free diets.

Product Positioning

The user's query does not specify a particular product or service. However, given the request for NYC-based influencers who are not vegan, vegetarian, gluten-free, or dairy-free, it can be inferred that the product or service might be related to food, lifestyle, fashion, or a general consumer product that appeals to a broad audience. The brand can be positioned as inclusive and versatile, catering to a wide range of lifestyles and preferences, except for those with specific dietary restrictions.

Target Customers

The ideal customer profile would likely be urban dwellers in New York City who are interested in lifestyle, fashion, sports, and local culture. These customers are likely to be:

• Young professionals aged 18-35
• Interested in trendy and fashionable products
• Active on social media platforms like Instagram, TikTok, and YouTube
• Engaged in the local NYC scene, including events, restaurants, and activities

Illustrative examples:

1. A 25-year-old fashion enthusiast who follows NYC fashion trends and influencers.
2. A 30-year-old professional who enjoys exploring new restaurants and lifestyle experiences in NYC.
3. A 22-year-old college student who is active in sports and follows athlete influencers.

Potential Influencer Matches

Lifestyle Influencers

These influencers can showcase the product in their daily routines, making it relatable to their followers. They can highlight how the product fits into their busy NYC lifestyle.

Fashion Influencers

Fashion influencers can integrate the product into their outfits or fashion tips, appealing to followers who are interested in style and trends.

Athlete Influencers

Athlete influencers can demonstrate the product's benefits in their fitness routines or sports activities, reaching an audience that values health and fitness.

NYC-Specific Influencers

These influencers focus on NYC culture, events, and hotspots. They can promote the product as a must-have for anyone living in or visiting NYC.

Content Creation Ideas

General Ideas

• Unboxing and Reviews: Influencers can create unboxing videos and provide honest reviews of the product.
• Daily Routine Integration: Show how the product fits into their daily lives, whether it's a fashion item, a lifestyle product, or something related to their fitness routine.

Creative Ideas

• NYC Adventures: Influencers can take the product on a tour of iconic NYC locations, creating engaging content that highlights both the product and the city.
• Collaborative Challenges: Partner with multiple influencers to create a challenge or trend that encourages their followers to participate and share their own experiences with the product.
• Event Coverage: If the product is related to an event or launch in NYC, influencers can provide live coverage, behind-the-scenes looks, and exclusive content.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and create a strong presence in the NYC market.